“At 11 o’clock on Thursday 15 January around 350 people broke into a choreographed dance routine in London’s Liverpool Street Station for the shooting of a new advertising campaign by T-Mobile.” – http://www.t-mobile.co.uk/dance/

At over two-million views on YouTube (and counting), the T-Mobile Dance has sparked conversation across…

 Social networks have already gained considerable traction from the early days of the election campaigns in 2008. The amount of Facebook status updates on Election night itself was so great, that a new partnership was in the works between CNN and Facebook and resulted in the most important web video event…

“[Brand integration] is one of the fastest-growing seg¬ments…The ability to bring some structure to it I think is overdue.” -Jack Myers, Analyst

With branded entertainment continuing to gain momentum in the advertising industry, PlaceVine, Inc. has released a white paper identifying and elaborating on some of…

Since July 2008, over 1 million people in the UK have contributed flavour ideas to Walkers, a maker of crisps (potato chips), for their “Do Us A Flavour” initiative.

Just for emphasis’ sake, that’s over 1 million people taking the time to use their imagination to invent for Walkers’ benefit and a…

As part of its new “Refresh Everything” campaign, Pepsi launched a “Dear Mr. President” social media initiative to encourage people to share their thoughts on the new presidency. People were able to upload their videos on YouTube, www.refresheverything.com, and via web 2.0 banners. Celebrities like Eva Longoria, Jeff Gordon, Will.i.am, Lady…