It is a natural fit for Ogilvy client British Telecommunications (BT) to advertise on CNBC. Airing in seven global markets, its audience aligns precisely with BT’s customers: business leaders and executives. This year, BT took its advertising on CNBC one big step further: in addition to airing 30 second commercials, it sponsored an original series…

I’m not much of a Superbowl fanatic, but I work in the ad industry so I at least appreciate the abundance of Tostitos and “Magic Freezer”-ish spots. This year, though, I’m buying into the hype, specifically because of this week’s buzz around 3D film and television, a new wave of technology and entertainment that’s about…

You’re sitting at the dinner table. Parents, brothers, sisters, cousins, a couple of friends and one random person you don’t really know are also seated, all chattering away. They each have something that defines them as individuals, whether it’s a hidden talent, a unique quirk or simply an eccentric personality. Who would have ever thought…

More than ever, entertainment is the price of entry for a brand to communicate with a mass audience.

This coincides with the entertainment industry needing another source of funding to counter lost income from digital distribution.

Happy times.

Since my background was in advertising (may it rest in peace), I am…