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SAG Board Rejects Producers’ ‘Last, Best, Final’ Offer; Now What? PaidContent.org, 02.22.09
SAG turned down the “Last, Best and Final” offer from the Alliance of Motion Picture and Television Producers by a 46% margin.
Comcast, TW in talks for online programming THR, 02.20.09
Comcast and Time Warner Cable are in talks to give current cable subscribers greater access to networks’ programming due to recent sites such as Hulu.com.
Comedy pilots reflect recession THR, 02.19.09
A slew of pilot projects are stepping outside of office settings and taking on characters in crisis situations.
Branded Content News
Warner Bros., For Your Imagination to Bow Watchmen Work MediaWeek, 02.26.09
Aside from existing web buzz surrounding the film, Warner Bros. in partnership with Kyle Piccolo and For Your Imagination developed Watchmen branded Kyle Piccolo comic themed episodes. Powerhouse films like Spider Man, Transformers, Iron Man, Batman have already been the at the top of true branded entertainment success experiencing explosive sales DVDs, action figures, soundtracks, and box office sales.
Unilever Goes Way Beyond ‘Gamekillers’ for Axe AdAge, 2.25.09
Unilever is ready to hype up its line of new Axe men’s hair products through 50 nontraditional integrations across Viacom’s Comedy Central, Spike TV, VH1 and MTV spoofing and mocking television programs on those channels.
Kraft Gets Behind Jonas Brothers Movie to Move Cheese Singles Adage, 02.23.09
Kraft sponsored the “Jonas Brothers: 3-D Concert Experience” which premiered February 24th, 2009 in Hollywood. Kraft served 1,000 sandwiches at the premiere, promoting Disney.com/kraftsingles – a site offering interactive activities as well as free song, poster, video downloads by entering a Kraft Singles UPC code.
The Second Life Hype Has Fizzled—Is Twitter Next? PaidContent.org, 02.20.09
Second Life used to be an environment full of brands like Coca-Cola, Scion and the NBA. Eventually the hype died down due to tech and learning requirements. Now Twitter is growing exponentially and brands are reaping the benefits. Is Twitter on the right path or doomed to lose its sizzle too?
Updated: Fox’s 24 In Gear With Hyundai Integration MediaWeek, 02.17.09
Jack Bauer is getting behind the wheel of a Hyundai which serves as an asset to this season’s story arc.
Debunking Six Social Media Myths BusinessWeek, 02.19.09
BusinessWeek’s B.L. Ochman addresses 6 social media myths brands must consider before establishing a social media campaign.
Marketers Soft-Pedal the Oscars This Year NYTimes, 02.19.09
Prices and many of last year’s Academy Awards sponsors have dropped even though marketers and buyers have pushed the show as a reason to advertise.
Facebook Withdraws Changes in Data Use NYTimes, 02.18.09
Facebook came under fire due to changes in the user contract which allows Facebook control and ownership over user-generated content on the platform.
Do couch potatoes want to become couch surfers? International Herald Tribune, 02.16.09
Heavy debate surrounds the question, “Should televisions be able to get access to the Web?”