“Madison & Vine recently spoke with [Doug Scott, President of OgilvyEntertainment,] to find out where branded entertainment is prioritized in clients’ budgets for 2009; what’s happening with the evolving metrics model; and why product placement should no longer be the focus of advertisers’ branded-entertainment strategies.”
Click here to view Andrew Hampp’s interview with Doug Scott last week.
This week, we will be posting more details exploring the increasing pressure on CMOs and agencies to address ROI accountability as well as OgilvyEntertainment’s approach to measurement.
Stay tuned!
a2a_linkname=”TWEED “;a2a_linkurl=”http://www.ogilvyentertainmentblog.com/”;a2a_num_services=14;a2a_color_main=”f32720″;a2a_color_border=”d0cfcd”;a2a_color_link_text=”333333″;a2a_color_link_text_hover=”333333″;a2a_color_bg=”ffffff”;
