MIPTV is the world’s largest entertainment, media and content market and trade event hosted at Cannes, France from March 30th until April 3rd. For one week all those involved with film, TV, digital, production and distribution meet, network and discuss current and future trends in the aforementioned industries. To get up to speed…
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BRANDED CONTENT NEWS
Sanyo Enlists YouTube Stars: Xacti HD camera takes a starring role, Adweek, 3.30.09
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Recently Unilever’s top brand Lux starred international celebrity (and current endorser) Catherine Zeta-Jones in a mini-film to launch the brand’s new product Super Rich Shine.
The film was titled Alchemist, a 7-minute piece where Catherine Zeta-Jones played a spy scientist at a top secret laboratory who stole a sample…
TWEED GUEST EXPERT is a series of posts authored by industry experts to introduce various perspectives on the branded entertainment industry.
“Love at First Site”, a 17-minute long, interactive film, shot on location at the Greek island of Paros and in Athens, tells the love story of Greek…
For the second year in a row, the folks at Together (the non-profit climate change awareness organization) have put their own spin on April Fools’ Day with “Energy Wasting Day 2009.”
To celebrate the mock holiday, they’ve released a faux pop music video featuring fictional character Dan Power…
