Two weeks from today, key leaders in the global entertainment industry will converge in Cannes for MIPTV 2009, an annual conference expected to bring together more than 14,000 representatives from across the media landscape.
Last Friday, MIP’s official blog featured OgilvyEntertainment’s Doug Scott as a guest writer, allowing him to give an inside look on what to expect from Ogilvy this year as well as his thoughts on brands “owning” versus “renting” entertainment…
“As consumers take control of their “time” and watch what they want… when and where they want it… brands must change the relationship they have with the purveyors of entertainment and begin to “own” entertainment instead of just “renting” it.” – Doug Scott
More information on Ogilvy’s presence at MIPTV can be found here.
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