If you’re an archive sleuth and an avid TWEED reader, you might have seen our December post on branded entertainment, declaring: “What’s Old is News Again.”
In the featured article, Doug Scott cites in-show advertisement for Philip Morris on “I Love Lucy” as early as the 1950’s.
But the cigarette brand was also featured on other popular television shows (“The Flintstones,” for example)…
It seems we owe Philip Morris cigarettes a bit of a salute as an early pioneer of branded entertainment.
What do you think: Did product integration go beyond cultural influence in this case (with an estimated 48 million American smokers today, alongside all of the implications of cigarette smoke on health)—perhaps to its detriment?