“Narrative” can be characterized as the framework around the “creator” of an experience and the “experiencer”—writer to reader, advertiser to consumer, filmmaker to filmgoer.   But narrative is *not* story.  Narrative is the context through which story emerges.

Storytelling is the most commonly recognized form of narrative.  Books, films, 0:30 spots, billboards, radio…

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Philips teamed up with director Adam Berg to produce Carousel, a three minute short film enacting a “single, frozen, intricately staged moment” of a masked heist gone awry.

While I’ve posted the YouTube cut below, it’s much better viewed on Philips’ dedicated Cinema site.

One can only…

The weather’s not the only thing that seems to be warming up.  The relationship between the Screen Actor’s Guild (SAG) and the Alliance of Motion Picture & Television Producers (AMPTP) also seems on the up-and-up.  Just before the weekend both parties announced a tentative two-year deal was reached. 

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If you haven’t seen vintage Bill O’Reilly cursing at his studio staff (“We’ll do it LIVE!”) or little David doped up after his visit to the dentist (“Is this real life?”), you might have been living under a rock for the last few years.

YouTube has become a…