Wrigley’s Doublemint “Forever” campaign (with Chris Brown) is revived, care of one very rhythmically inclined couple and their wedding day dance crew:

The viral wedding ceremony entrance became instantly popular on YouTube (currently with 13,092,099 views), so much so that the dancers were asked to recreate the scene on the Today…

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

Some highlights from this week’s edition:

IPG Launches Branded…

As advertisers try to break through to communities tired of advertising, it might pay to take a look at the outlets everyone’s tuned into–news, film & TV shows, music, and blogs–as means for communication. Here’s my take on some of these outlets, and how we might begin to use them more effectively…

1. NEWS:…

Everybody and their mother knows Harry Potter. Even so, in order to promote their latest film, Harry Potter and the Half-Blood Prince, Warner Bros raised awareness and increased engagement with the Harry Potter brand by launching a Twitter feature that allows people to cast spells on their followers.

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Viral video marketing is no longer a niche activity. Brands, advertisers, and marketers are using the medium in unique and meaningful ways to produce real results that greatly affect their bottom line—from increases in brand equity and share of voice to consumer mindshare.

While it’s too soon to start speaking about…