This week we’ll see why you can sell clothes with a naked guy as a mascot, and why U2 still rules the world.
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BRANDED ENTERTAINMENT NEWS
A Street Musician with a Corporate Sponsor, NYTimes, 10.29.09
Unilever is now sponsoring a NY staple: street performers.
A Campaign for Clothes by a guy Not Wearing Any, NYTimes, 10.28.09
Zappo’s advertises with “the world’s fastest nudist.”
Dupont’s Social Media Campaign, AdAge, 10.28.09
Dupont is creating viral videos with footage from its spectacular product testing.
Promoting Gourmet, Even After Its Death in Print Media, NYTimes, 10.27.09
Though Conde Nast has shut down the magazine, Gourmet is still featured in a PBS series sponsored by American Airlines.
Internet Addresses Can Use New Scripts, NYTimes, 10.30.09
By the middle of next year, Internet surfers will be allowed to use web addresses written in Chinese, Arabic, Korean, and other non-Latin alphabets.
Despite Downturn, Bold Moves and New Techniques, NYTimes, 10.28.09
Some positive signs for advertisers in the 4th quarter.
Offers for Travel Channel Expected to Approach $1 Billion, NYTimes, 10.30.09
Cox Communications is expected to command nearly $1 billion for the sale of the Travel Channel.
How Sunday Became TV’s Most Expensive Night, AdAge, 10.28.09
For at least 3 TV seasons, Sunday has been the most expensive night of the week on broadcast TV for advertisers.
U2 Concert Stream Breaks Record, Hollywood Reporter, 10.29.09
YouTube’s webcast of a U2 concert was watched by nearly 10 million people.