This week we’ll see why you can sell clothes with a naked guy as a mascot, and why U2 still rules the world.
Highlights from this week’s edition:
A Campaign for Clothes by a guy Not Wearing Any, NYTimes, 10.28.09
U2 Concert Stream Breaks Record, Hollywood Reporter, 10.29.09
Great minds…
In partnership with IBM, OgilvyEntertainment have successfully blended Branded Content with the Fourth Estate to create a new practice known as Brand Journalism.
In piloting this approach we purposely identified timely “new news” stories that also included a compelling contribution from IBM. Our research led us to Smarter Electricity Grids and Electronic Health Records; two…
This week we’ll explain why blogging is going down the toilet and why Twitter’s CEO is just posting “$$$$$$$” over and over again.
Highlights from this week’s edition:
Toilet Blogging Will Pay More Than Huffpo Blogging, AdAge 10.21.09
2 Deals Hint at Revenue for Twitter, New…
As part of its new “Open Happiness” campaign, Coca-Cola will send three “Happiness Ambassadors” on a year-long expedition to 206 countries (where Coca-Cola is present). After extensive search, Coca-Cola has narrowed its ambassadors to 3 teams of 3. Beginning today, 10/21/09, consumers are encouraged to go online and vote to determine who the…
In this week’s Flashback, we find out who Barbie’s godfather is, that yodeling can be a star-maker, and that Seth MacFarlane will eventually have a show on every night on Fox.
Highlights from this week’s edition”
Christian Louboutin: Barbie Doesn’t have Cankles, She Just Could Have Had ‘Thinner Ankles’,…
