7-Eleven always brings back the good memories. Free slurpees on 7/11, brain freezes, that awesome Simpsons in-store takeover a few years ago. And now Japanese character Domo is making a splash in stores nationwide! (Just walked by a 7-Eleven on the way to work – definitely going back to check it out some more.)
Domo is a brown blockhead with feet, also known as a lovable fart monster, created by Tsuneo Goda, and is the mascot for Japanese TV station NHK. Domo’s fall plans include covering 7-Eleven stores for six weeks starting October 1st with Domo Slurpee and coffee cups, fuzzy Domo toys that hang off Slurpee straws, hot dog containers, open-mouth Domo candy displays. You can also try their new Domo-inspired red apple flavor Fuji Frost or purchase Domo goodies like collectible action figures, abbreviated Manga comic book just for 7-Eleven, DVDs (supposedly a roundup of video clips, fan-created animations, commercials, Japanese spots), plush characters and clothing.
According to AdWeek, Evan Brody, marketing manager for Slurpee and Big Gulp Brands seems to also like the new takeover: “Domo lends itself well to the store and our proprietary products and our consumers who… love crazy Japanese shit.” If that’s the ultimate slice of the 7-Eleven customer profile, I think I can be cool with that.
A 3-webisode series will also be promoted on www.domonation.com and http://www.slurpee.com/Promotions/Domo/. These films were created by dwarf inc., the original creator of Domo’s stop-motion animation. Check out the first and second one here:
Domo’s First Slurpee
Perhaps next on the list, some Murakami spring or Kid Robot summer action? LOVE.
Check www.slurpee.com on October 12th and 19th for the 2nd and 3rd episodes:
More pictures can be found on Eat Me Daily blog: