TWEED : October, 2009

Archive for October, 2009

 

Volkswagen has taken good, clean fun to the next level with a Swedish campaign dedicated to the belief that “the easiest way to change people’s behaviour for the better is by making it fun to do.”

They’re calling it, “The Fun Theory,” and have enlisted a panel of “jurors”—like…

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Last spring, Intel launched a very funny commercial featuring Intel employees fawning, swooning, and gushing over the co-creator of the USB, Ajay Bhatt, with the tagline “Our rock stars aren’t like yours.” Here’s the video:

But, brace yourself, because I’ve got some big news: the man in the commercial is NOT the actual Ajay Bhatt,…

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7-Eleven always brings back the good memories. Free slurpees on 7/11, brain freezes, that awesome Simpsons in-store takeover a few years ago. And now Japanese character Domo is making a splash in stores nationwide! (Just walked by a 7-Eleven on the way to work – definitely going back to check it out some…

 

Canal Plus, a French TV network much like HBO and Showtime, has launched a new advertisement that showcases the art of storytelling…

 

 

 

 

This advertisement is a great way of showing viewers how captivating their content is rather than just telling them.

I don’t know about you, but…

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This week’s Flashback shows that Branded Entertainment is catching on like swine flu, you can write a rock opera about nearly anything in the world, and Barbie can have a friend named Janessa:

Highlights from this week’s edition:

Publicis Worldwide Launches Branded-Entertainment Division, AdAge, 10.05.09
The Milk-Focused

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