This week we figure out whether changing “AOL” to “Aol.” really changes anything and why more marketers are turning to the web to entertain consumers.
Highlights from this week’s edition:
AOL Revamping Its Logo, Hoping to Revive the Brand, New York Times, 11.22.09
Gatorade, known to showcase the power and strength of professional athletes, has taken a new turn with its new docu-series that follows every-day athletes from rival high schools Easton-Area Red Rovers and the Phillipsburg Statelinesrs. Well, these athletes are not completely “every-day” athletes. They are 30-something year old rivals who after…
This January, Los Angeles-based brand integration firm Brand in Entertainment (BiE) is holding an unprecedented live “integration auction” at Christie’s in New York City where advertising agencies will be able to bid for what BiE is calling “choice brand incorporation opportunities in a multitude of platforms including network television, online/Webisodes, graphic novels, films, plays, and…
People look forward to this time of the year. Not because of Thanksgiving-induced food comas, or 8 nights of Hanukkah, or even a white Christmas. People look forward to this time of year because it means they can go to Starbucks and order their favorite seasonal holiday beverages. After all, what’s better than…
This week we find out what’s going to happen to Oprah, and what Clorox has in common with Disney.
Hightlights from this week’s edition:
Winfrey Bets on Her Future With Cable, New York Times, 11.19.09
Disney to Debut First Branded-Entertainment Program Online, AdAge, 11.19.09
Great minds think…
