One Show Entertainment, the branded entertainment awards, is doing it again this year.

The One Club is gearing up for its annual One Show Entertainment in LA where they bring the best branded entertainment of the year to Tinsel Town. Last year’s winners included some familiar names such as Scorsese, CAA and yours…

As President of a branded entertainment agency, Scott Donaton wrote an article on AdAge where he addressed whether or not branded entertainment has a place in the magazine world.  Based on his discussion, we summarized some points we find very interesting and added a few thoughts.

1. What’s the Church-State Wall?

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This week we unveil the Christmas cheers from Gap that will likely be driving you batty by December 25th and what companies are vying for your Thanksgiving attention.

Something to Rah-Rah-Rah about for Christmas, New York Times, 11.11.09
Brands and Media Look to Grow Audience with Holiday Turkey…

The International Olympics Committee (IOC) is in the midst of “The Best of Us Challenge” where viewers are challenged to out do their favorite athletes in out-of-the-ordinary and wacky activities. Viewers are encouraged to submit videos in hopes of not only besting the athletes, but also winning signed merchandise or a…

You may have noticed Google’s ongoing tribute to Sesame Street this week – featuring iconic characters such as Big Bird, Bert & Ernie, Cookie Monster and Elmo. Yesterday’s homepage showcased The Count, which really got me thinking about the number of ways that Sesame Street has influenced our lives over the years.

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