Canal Plus, a French TV network much like HBO and Showtime, has launched a new advertisement that showcases the art of storytelling…

This advertisement is a great way of showing viewers how captivating their content is rather than just telling them.

I don’t know about you, but…

This week’s Flashback shows that Branded Entertainment is catching on like swine flu, you can write a rock opera about nearly anything in the world, and Barbie can have a friend named Janessa:

Highlights from this week’s edition:

Publicis Worldwide Launches Branded-Entertainment Division, AdAge, 10.05.09
The Milk-Focused…

I had the great misfortune this weekend of sitting through Ricky Gervais’s newest film The Invention of Lying. And perhaps even worse, I was the one encouraging my friends to choose this flick over any of the others at the theater.

“Come ooonnn,” I pleaded, “It’s the guy from The Office going…

Not all product integrations are created equal. Some blend into program storylines, enhancing both brand and show (while delivering a message that has entertainment value and resonates with the audience). Others—albeit with the best of intentions—are simply inauthentic, and thus fall flat when executed…

Rachel Zoe should stick…

Who has the time to scour the Internet each day reading every little piece of breaking news about entertainment, branded content, and marketing? That’s why we’ve got the Tweed Flashback, bringing you the latest and most pertinent stories from the advertising world! This week we’ve got increasingly desperate housewives, more Barbie DVDs than…