According to Ad Age, Ikea has championed web-based branded entertainment with its ongoing comedic series, Easy to Assemble. The show—distributed primarily via MyDamnChannel.com and starring actress Illeana Douglas—is currently the most-watched branded content series on the internet, with upward of 5.1 million views.
Like what you see? Click here to watch full series episodes (which boast guest stars from Tom Arnold and Jeff Goldblum to Keanu Reeves).
