Monthly Archives: March 2010

TWEED Flashback

This week we find out how Lacta chocolate used its fans to make a film and why Muggles are going to be in for a treat this June.

In Greece, Kraft Scores a Hit for Lacta Chocolate with Crowdsourced Film, AdAge 03.24.10

A Ride at Hogwarts Will Open to Muggles in June, New York Times 03.25.10

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.


BRANDED ENTERTAINMENT NEWS

Online TV-Watching Becomes Interactive Experience, AdAge 03.22.10

NBC is launching a new online video viewer that will incorporate branded content around videos.

Miracle Whip Ad Campaign to Spread “Boring” Mayo Message, AdAge 03.22.10

Miracle Whip is popping up in unconventional places, most recently in a Lady Gaga video.

Nielsen IAG PlaceViews Product Placement Activity Report, AdAge 03.22.10

The latest Product Placement report.

Magical Elves, AdAge 03.24.10

The shop made a new great web-series for Bertolli.

Branded Content More Valuable Than Advertising: BBC’s Paul Gibbs, encore 03.25.10

BBC World News personality says corporations have to realize branded

content can provide more value than traditional advertising.

In Greece, Kraft Scores a Hit for Lacta Chocolate with Crowdsourced Film, AdAge 03.24.10

Kraft has created a 27-minute original film, tapping into its audience for everything from writing to casting.

ADVERTISING NEWS

Web Video Viewers Don’t Mind More Ads, BrandWeek 03.24.10

According to comScore, viewers on web video sites would put up with more ads.

Forget Foresquare: Why Location Marketing Is New Point-of-Purchase, AdAge 03.22.10

Location-based marketing is poised to become the “next big thing.”

Advertisers Show Interest in iPad, New York Times 03.24.10

The iPad is out on April 3, and many advertisers have taken the leap.

ENTERTAINMENT NEWS

Palin to Star in Documentary Series About Alaska, New York Times 03.25.10

TLC will be home to “Sarah Palin’s Alaska.”

A Ride at Hogwarts Will Open to Muggles in June, New York Times 03.25.10

Get your broom ready: in June Hogwarts comes to Universal Studios in Orlando.

‘Twilight in Forks’ Documentary Highlights Film Franchise&r
squo;s Influence on Town
, Wall Street Journal 03.25.10

A new doc, released alongside the latest “Twilight” DVD, explores the real-life setting of the books & films.

Video of the Week: Love is in the air…

What happens when Greek candy bars meet branded entertainment? It’s a love fest for everyone.

This 30 minute short film is the second content push from Lacta (the Greek chocolate mavens), and embodies the brand’s key messaging for the last decade: love. Based on a true love story chosen via consumer submissions (with major content plays, such as character names and clothing choices, left to voters online), the film is the result of an interactive “Love in Action” campaign for the brand.

Enjoy!

Lacta “Love in Action” – English subtitles from LactaFilms on Vimeo.

TWEED Flashback

This week we find out why Gaga made a ton off her latest music video and Sarah Palin might be around a lot longer.

How Miracle Whip, Plenty of Fish Tapped Lady Gaga’s “Telephone”, AdAge 03.13.10

Networks Eyeing Palin Reality Series, Hollywood Reporter 03.18.10

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

BRANDED ENTERTAINMENT NEWS

How Miracle Whip, Plenty of Fish Tapped Lady Gaga’s “Telephone”, AdAge 03.13.10

Lady Gaga’s new music video extravaganza features product placement galore.

The Onion A.V. Club Rocks Out, Karaoke-Style, With a Little Help From Starbucks, AdAge 03.16.10

Starbucks is sponsoring a music video series online from the The A.V. Club at the Onion.

NBC, Dr. Pepper Manage to Blur Commerce, Content Even More, AdAge 03.16.10

New Dr. Pepper spots feature a character from “30 Rock” named Dr. Spaceman.

How Madison & Vine Moved to Silicon Valley, AdAge 03.15.10

Many brands are becoming producers of content on their own.

ADVERTISING NEWS

Old & New Media Coexisting Nicely, Thank You, New York Times 03.18.10

Many web videos are working in conjunction with traditional TV.

Google & Partners Seek TV Foothold, New York Times 03.17.10

Google, Intel, and Sony are teaming up to develop “Google TV.”

Online Research: Don’t Confuse More with Better, AdAge 03.15.10

Data is only as valuable as its interpretation.

Don’t Let Your Website Ruin Your Magazine’s Tablet, AdAge 03.18.10

Magazines are gathering advice from experts on how to balance their web and tablet formats.

ENTERTAINMENT NEWS

ABC Lures Christiane Amanpour From CNN to Be the Host of “This Week”, New York Times 03.18.10

Christiane Amanpour is leaving CNN after 2 decades of service.

Syfy Edges Further From Science Fiction Roots
, AdAge 03.16.10

Syfy is planning on offering several reality and scripted programs that are decidedly un-science-fictiony.

Networks Eyeing Palin Reality Series, Hollywood Reporter 03.18.10

A&E and Discovery are both seeking to acquire Sarah Palin’s reality show. And to forewarn you, I am going to watch it.

Video of the Week: Going ‘Gaga’ For Product Placement

In our raciest Video of the Week to date, Lady Gaga debuts her music video for “Telephone,” featuring product placement from familiar partners Polaroid and Virgin Mobile.

The artist boasts existing relationships with both brands (Gaga teamed with Virgin in December 2009 to produce the Monster Ball Tour, and was named Creative Director for a specialty line of Polaroid products earlier this year)—so it comes as no surprise that both brands receive prominent placement in this NSFW short film.

Without further ado, put your headphones, sit back, and enjoy “Telephone” (a nod, it seems, to both Michael Jackson and Quentin Tarantino):