This week we find out how Lacta chocolate used its fans to make a film and why Muggles are going to be in for a treat this June.

In Greece, Kraft Scores a Hit for Lacta Chocolate with Crowdsourced Film, AdAge 03.24.10

A Ride at Hogwarts Will…

Continuing in its line of collaborations with “creative visionaries” (i.e. Spike Jonzes and Lenny Kravitz), Absolut presents a 15-minute short form documentary featuring a behind-the-scenes look into the life of Jay-Z.

Trailer below (with full length video after the jump):

What happens when Greek candy bars meet branded entertainment? It’s a love fest for everyone.

This 30 minute short film is the second content push from Lacta (the Greek chocolate mavens), and embodies the brand’s key messaging for the last decade: love. Based on a true love story chosen via consumer submissions (with major content…

This week we find out why Gaga made a ton off her latest music video and Sarah Palin might be around a lot longer.

How Miracle Whip, Plenty of Fish Tapped Lady Gaga’s “Telephone”, AdAge 03.13.10

Networks Eyeing Palin Reality Series, Hollywood Reporter 03.18.10

Great minds think alike,…

In our raciest Video of the Week to date, Lady Gaga debuts her music video for “Telephone,” featuring product placement from familiar partners Polaroid and Virgin Mobile.

The artist boasts existing relationships with both brands (Gaga teamed with Virgin in December 2009 to produce the Monster Ball Tour, and