This week we learn what the heck “iAds” means.

Apple Edges Into Selling of App Ads, New York Times 04.08.10

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories.…

This week we find out why Phil really wanted an iPad and why Serena van der Woodensen might have to wait a little longer.

“Modern Family” Featured an iPad, but ABC Didn’t Collect, AdAge 04.01.10

CW Plans TV-Sized Commercial Breaks for Online Viewing, AdAge, 03.26.10

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TWEED GUEST EXPERT is a series of posts authored by industry experts to introduce various perspectives on the branded entertainment industry.

To promote Lacta chocolate bar in Greece, Kraft Foods and OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. Some people even…