This week we find out why “Babies” draw crowds and why Disney original programming is brilliant.
“Babies” Documentary Recruits Marketers Like a Blockbuster, AdAge 04.27.10
Disney Preps Next High School Musical, Hollywood Reporter 04.29.10
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BRANDED ENTERTAINMENT NEWS
Why You’re Squandering Movie Integration Opportunities, AdAge 04.27.10
An AdAge editorial on how brands could be using entertainment opportunities more intelligently.
Hip-Hop Contest to Promote a Brand, New York Times 04.27.10
Magnum embraces its street cred to create a condom-themed rap contest.
SMG Combines Entertainment Units Under One Platform, AdAge 04.26.10
Welcome “Liquid Thread” to the branded content game.
“Babies” Documentary Recruits Marketers Like a Blockbuster, AdAge 04.27.10
New documentary will be supported by the largest ever promotional program for a doc.
Kraft Brands Go to the Movies, AdWeek 04.30.10
Kraft is developing long-form, branded content for cinema.
ADVERTISING NEWS
Linking Customer Loyalty with Social Networking, New York Times 04.28.10
More and more brands are starting to use social networks like Foursquare as virtual loyalty-card programs.
WPP Reports Revenues of 2.1B Pounds during Q1 2010, Campaign 04.30.10
Rest easy: WPP is doing fine.
Thanks to Social Media, Direct Marketing is Going Do-It-Yourself, AdAge 04.28.10
How some people are bypassing agencies all together.
ENTERTAINMENT NEWS
Going to New Jersey to Find America, New York Times 04.29.10
Advertising and television are suddenly overflowing with Jersey-centric programming.
Gervais & Merchant Plan a New Series, New York Times 04.25.10
The men behind “The Office” are writing a new series for BBC2 & HBO.
Disney Preps Next High School Musical, Hollywood Reporter 04.29.10
Disney has ordered up an original movie called “Lemonade Mouth” about 5 RI freshmen who meet in detention and form a garage band using unusual instruments, like a ukulele. This is the best concept I have ever read.
