This week we find out why I’m relieved I work in branded entertainment and why “Smurfs” is going to the best movie ever.
Why Long-Form Ads Are the Wave of the Future, AdAge 05.03.10
“Smurfs” in Gunn’s Sight, Variety 05.06.10
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- The best #SuperBowl commercials of all time, by @gojonno and @justiNYte, via @policymic: http://t.co/qpx4reqy
- The Hangover - really as much brand as film franchise - will recognize major value of its talent for next installment: http://t.co/MO64SJU8
- RT @NATPE: 15 min ‘til Content, Context and Culture begins in Glimmer 1&2, with @OgilvyEnt, @Facebook and @Yahoo. #NATPEAdTrack http://t ...
- RT @gojonno: A quick little post from me on the @ogilvyent blog about YouTube's latest #humblebrag: http://t.co/tKOTKBzg
- ATTN #Sundance, Dennis Haysbert on @EscapeFire: "Spectacular!" http://t.co/60PlTF1Q
- RT @ogilvydigital: See the perverse nature of American healthcare with @OgilvyEnt & Escape Fire - It’s about saving the health of a nati ...
- "Escape Fire: The Fight to Rescue American Healthcare" premieres today at Sundance! http://t.co/NuTs3vaD
- #Cannes CEO Phil Thomas on new branded entertainment category: "it's indicative of the complexity of the marketing mix" http://t.co/asEoJlZa
- Keep the Web Open! (OE's opinion of SOPA/PIPA) http://t.co/xHhgZnTr
- Site is now live for Escape Fire, a new documentary film changing the healthcare conversation by Aisle C Productions: http://t.co/l4Z8KZa8
