For all you soccer addicts who are still watching the World Cup, even though the US had a heartbreaking loss to Ghana (Again), the hot spot to share your love for the game is Puma City in South Street Seaport, NYC.

Puma has teamed up with the neighborhood favorite, Red Bar, to bring fun-filled activities for soccer fanatics of all ages. Since the start of the World Cup, Puma City has broadcast all of the World Cup games and has been the epicenter of all things soccer.

Coke, Pepsi, Nike, Adidas, and a star-studded line-up of other corporate bohemoths have entered the ring to muscle up in trying to brand your World Cup experience. But since traditional 30-second spots aren’t tailored for a sport that doesn’t stop, the brands have had to blaze their own trails, rather than buying them.

Over the last couple of weeks, soccer fans around the world have become all too familiar with one very festive instrument (also known as a “mind-numbing torture device”)—the vuvuzela.

If you’ve somehow missed out on all the buzz (no pun intended), you’re in luck: YouTube brought World Cup fever to the masses today with the addition of a vuvuzela button (which, upon clicking, adds the sweet tone to the background of your video of choice).

Seen (and heard) here, it adds enough extra UMPH to a well-played goal…

Note: Click through on video to use vuvuzela feature.

This week we find out why I won’t be able to wear a bathing suit this summer and other facts you didn’t want to know.

A Campaign for M&Ms with a Salty Center? Sweet, New York Times 06.21.10

Who better equipped to sell and advertise a new reality show than an industry whose primary goal is to sell? Inspired by the success of OgilvyOne’s World’s Greatest Salesperson contest, a new Reality Show was announced yesterday in Cannes using the contest as its premise.