This week we find out why consumers do what they do, and what J-Lo is going next year.

Behavioral Economics Helping Marketers Better Understand Consumers, AdAge 07.26.10

Jennifer Lopez in, Ellen DeGeneres Out at “Idol”, Hollywood Reporter 07.29.10

Justin Timberlake has been in front of cameras all of his life. Whether he is performing for a music video, acting on the silver screen or attending one of Hollywood’s biggest nights- this talented triple threat has done it all. He even went above and beyond to bring sexy back. But now, Justin Timberlake has stepped behind the cameras to expand his ever-growing resume to become a director. In Timberlake’s directorial debut, he has created a series of commercials for his new tequila brand, 901 Tequila. With a clear vision in mind, Timberlake and his partner Kevin Ruder take the audience through the making of the commercial series to tell the story about how this new brand has come to life.

A few weeks ago, I took a tour of Ogilvy’s Digital Lab, home of two 3D televisions. As a friend and I sat there critiquing their quality, our esteemed tour guide and Ogilvy’s Associate Director of Digital Innovation John Boese told us that the Consumer Electronics Association is predicting that 25% of TVs sold in the US in 2013 will be 3D enabled.

Wait…so this isn’t a gimmick?

Absolut released its “creative visionaries” video series, featuring artists like Lenny Kravitz and Jay-Z. Mountain Dew hosts Green Label Sound, a digital outlet showcasing free singles from indie, hip-hop and electronic musicians. Vans, after 15 years, continues to sponsor the Warped Tour.

In so many words, brands are no strangers to emerging artists and music subcultures. It’s a symbiotic relationship: branded platforms provide musicians the exposure they’re looking for to break-out (or expand), while sponsors reap the benefits of any success the artists achieve (and look hip by association).

It comes as no surprise, then, that Grey Goose has reinvested in its Rising Icons series, announcing a second season of the TV show and concurrent concert tour in partnership with BET…

This past week, OgilvyEntertainment produced a one-of-a-kind event for MLB Fans, taking them through a complete High Definition experience from HD camera lens to HD screen- just like their favorite MLB All-Star Players. Time Warner Cable, in collaboration with the MLB Network, hosted a 4,000 square foot booth at MLB All Star FanFest in Anaheim, CA.