That’s the name of the new global project of Youtube! The video sharing site joins Internet users worldwide to make a film about the world in 2010 in a project headed by two broods of Hollywood: Ridley Scott and Kevin MacDonald.
The principal idea is very original: bequeath to future generations a summary of the life of men in 2010. The website will collect amateur videos from around the world, filmed on the same day, to make a movie.
“It is documenting a day through the eyes of people around the world“, says Ridley Scott, executive producer of the project.
To contribute to the project, you need to capture July 24, 2010, on camera, and upload the footage to the Life in a Day channel sometime before July 31.
The film director, Kevin MacDonald, explains that: “This is to encapsulate moments in people’s lives, to show the connection that can occur between people living in different parts of the world but can live the same thing the same day“.
Which moments exactly? It doesn’t matter! You must be free, without limit and personal. “We want to know the participants, what inspires them, what scares them, whereupon they question. Everyone must show us what he has in his pocket” said Sara Pollack, YouTube’s marketing manager. If you need some inspiration, the official channel can give you some ideas, guidelines, … to help you! “You can shoot the ordinary, like a sunrise, a trip to go to work, or the extraordinary: the first steps of a child’s, reaction to a death or a marriage“.
An anthropological inspiration
For the preparation of the project, Kevin MacDonald has been inspired by an experience of the British anthropologist Tom Harrison Harnett (1911-1976). This consisted of analyzing people’s habits via personal reports, that accounted for their lives. Kevin MacDonald kept the main aim but replaced the books with the video.
And the results?
The film will be presented on January 2011 for the Sundance Film Festival.
That is not the first global action for Youtube. Last year, Google developed the Youtube Symphony Orchestra whose purpose was to invite Internet users to post videos of their musical performances on the site. The ninety best were selected and gathered in an orchestra.
Sacha is a visiting college student from Brussels, Belgium completing a month long internship with OgilvyEntertainment
