The organization Do Something, is a perfect example of how non-profits can leverage social media platforms to achieve brand recognition. This year, VH1 partnered with DoSomething to create the premiere award platform for young people and social change. The Do Something Awards honor the best young world-changers, 25 and under, that are making the world a better place.

Leading mobile manufacturer, Nokia, and its Nokia Research Center has recently released a new web creation aimed to gain product and brand awareness. Following the adventures of their new characters, Basil & Pepper, Nokia takes a risk by focusing on a rather prosaic topic: Internal/Trade communications. As a subject matter that is usually only seen by industry insiders, Nokia allows curious viewers to get exclusive inside peek into their newest undertaking.