This week “The Truman Show” idea comes to life on TV and are Super Bowl Ads sold out already??
Super Bowl Ads Sold Out Three Months Before the Game AdAge 10.29.10
Ford, Sprint, Snickers Get With the Crowd for ‘ControlTV’ Ad Age 10.26.10
This week “The Truman Show” idea comes to life on TV and are Super Bowl Ads sold out already??
Super Bowl Ads Sold Out Three Months Before the Game AdAge 10.29.10
Ford, Sprint, Snickers Get With the Crowd for ‘ControlTV’ Ad Age 10.26.10
This week Team Coco announces firsts guests for “Conan” and does Dell’s new strategy stand a chance against Apple?
‘Conan’ Announces First Guests Hollywood Reporter 10.21.10
Dell Outlines Its Strategy Against Apple: A Hundred-Million Dollar Ad Spend Fast Company 10.21.10
As one looks across the digital video landscape it is amazing how hard it is to find original content produced specifically for the web with equivalent production value to that of Television.
Many would say the reason for this is that Hollywood has not quite figured out how to monetize eyeballs on the web so that, like television, the financial investment makes sense.
This might be true, but as the two mediums reach parity it is getting harder to deny the value of the internet from a reach standpoint and, it is only a matter of time before content creators capitalize on it in a big way.
This week KFC and Microsoft make primetime branded entertainment appearances on NBC “Community” and CBS “How I Met Your Mother”.
How Last Night’s Community Did Product Placement (and KFC) Right NYMag 10.15.10
Tonight’s How I Met Your Mother Was A Big Fat Microsoft Ad And I Loved It CrunchGear 10.11.10

OgilvyEntertainment negotiated all talent involvement for the So Kodak campaign.
Eastman Kodak Co.’s striking change of tone in its camera advertising marks a bid to revive its iconic camera business heading into the critical holiday season.
Kodak’s traditional Mom-oriented marketing hasn’t fueled steady sales growth in recent years. Its digital-camera business has…