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BRANDED ENTERTAINMENT NEWS
Tonight’s How I Met Your Mother Was A Big Fat Microsoft Ad And I Loved It CrunchGear 10.11.10
Did you catch How I Met Your Mother tonight? I love the show. But Mircosoft threw up all over tonight’s episode, Subway Wars.
Product placement on scripted television shows has been done well, and it has been done badly. It has been done intentionally, and it has been done incidentally.
Zach Galifianakis Gets Bruce Willis ‘Between Two Ferns’ Huffington Post 10.13.2010
Zach Galifianakis is back with another hilarious installment of “Between Two Ferns,” the online talk show where he interviews celebrities in the most awkward way imaginable…Oh, and watch out from really sly product placement as well.
Google, NBC Universal End TV Ad-Sales Pact Early AdAge 10.13.10
Google and NBC Universal have dissolved an intriguing ad pact they established in 2008 nearly a year before it was set to expire, dealing a setback to Google’s ambition to become a big player in TV ad sales.
JetBlue Goes Populist For New Ad Campaign Fast Company 10.14.10
At last night’s Masters of Design event, Fiona Morrisson, who helped transform JFK’s T5 terminal into JetBlue’s hip, people-friendly gateway, teased the audience about the airline’s forthcoming brand campaign.
Marketers Trade Tales About Getting to Know Facebook and Twitter NYTimes 10.14.10
HOW much attention is a big annual conference for marketers paying to the growing importance of social media like Facebook, Twitter and YouTube to help reach consumers? Well, speakers are saying “fans,” “like” and “hash tag” almost as often as “touch points,” “benchmark” and “prioritize.”
CBS Is a Network on a Roll NYTimes 10.10.10
Three weeks into a new television season, the usual carnage is becoming apparent, with new shows collapsing and crises appearing all over network prime-time schedules.
Sony’s Google TV-powered Devices Have Arrived CNN 10.13.10
Sony has unveiled its newest line of Internet-enabled TVs, complete with the highly-anticipated Google TV software.
Yahoo Huddles as Firms Show Interest WSJ 10.14.10
Yahoo Inc., its stock rising on news that potential suitors are exploring deals for the company, is sounding out the seriousness of the interest, people familiar with the matter say.