This week we learn about the “Calculus of Canceling TV Shows,” and how Converse is making a splash in the music industry by building a recording studio.

The Calculus of Canceling TV Shows AdAge 10.06.10

Looking to a Sneaker for a Band’s Big Break NYTimes 10.06.10

Live to invest. Invest to live. Learn how, one triumph at a time. The tagline of TD Ameritrade’s newly launched original web series, The Invested Life, introduces viewers to the theme of this innovative program: providing people the knowledge and confidence to enter the often intimidating world of investing. The program, sponsored by TD Ameritrade and developed by OgilvyEntertainment, Generate and MSN, is an unscripted reality web-series which pairs investors across all life stages with independent financial coaches in order to give them the education and guidance they need to take control of their financial future. The series is featured as a tab on MSN Money, and will roll out three ‘seasons’ over the course of the next nine months. Unlike many web series produced today, The Invested Life will run on a flighted schedule similar to that of a traditional television program, allowing viewers to become fans and active members of The Invested Life community.

It’s always valuable to take a look at an industry through the eyes of someone who actually works in that industry. Today, those eyes belong to Doug Scott. mipblog reports:

As boss of Ogilvy Entertainment, Doug Scott has a better view than most of how branded entertainment is evolving, in the US and elsewhere in…

In August I posted the blog, The Connected TV: Cutting the (Cable) Cord, discussing the anticipated release of Apple TV and other up-and-coming (non-cable) content providers and solutions. To no surprise, the justifiably hyped TV evolution continues to flood my Google Reader with updates and news from Hulu, Netflilx, Tivo, Boxee Box, Roku, Apple TV and as of Monday, Google TV.

This week “The Social Network” debuts on the big screen while a new series from Yahoo! and Electus takes to the web to promote State Farm.

The Social Network Movie Review Roundup NYTimes 09.29.10

Yahoo, Electus Tap Dance Craze With Web Series CNBC 9.29.10