While it is no longer breaking news that WME Entertainment is joining forces with a select group of marketing executives and companies to create a new company ‘Lverage’; a recently released article will likely have some traditional ad agency execs on edge. Andrew McMain’s Media Week post begins: “Ari Emanuel wants your lead agency status.”
Archive for November, 2010
This week Jay-Z speaks his mind about brands and Jets QB Mark Sanchez makes a splash with PepsiMax.
Jay-Z to Luxury Brands: Don’t Bite the Hip-Hop Hand That Feeds You Brand Channel 11.25.10
PepsiMax Taps Mark Sanchez to Debut NFL Ad Blitz Ad Age 11.24.10