While it is no longer breaking news that WME Entertainment is joining forces with a select group of marketing executives and companies to create a new company ‘Lverage’; a recently released article will likely have some traditional ad agency execs on edge.  Andrew McMain’s Media Week post begins: “Ari Emanuel wants your lead agency status.”

This week Jay-Z speaks his mind about brands and Jets QB Mark Sanchez makes a splash with PepsiMax.

Jay-Z to Luxury Brands: Don’t Bite the Hip-Hop Hand That Feeds You Brand Channel 11.25.10

PepsiMax Taps Mark Sanchez to Debut NFL Ad Blitz Ad Age 11.24.10

This week Google & Verizon partner on TV media and the newly branded My_____ gives in to Facebook.

Verizon FiOS Signs On for Google TV Ads Mashable 11.18.10

MySpace ‘Mashup’ Integrates With Facebook Paid Content 11.18.10

This week “Elf Yourself” returns for yet another holiday season and Hulu’s CEO Jason Kilar discusses the online video ad model.

Elf Yourself’ Returns Yet Again Media Bistro 11.10.10

Hulu CEO Lukewarm on Ad-Free Version NYTimes 11.10.10

This week the election brought ABC and CBS coverage to Facebook and Google, while the highly anticipated “Conan” announces their sponsors – expect lots of brand integration.

The Election on TV and Online NYTimes 10.31.10

First Conan O’Brien Sponsors Revealed AdWeek 11.5.10