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BRANDED ENTERTAINMENT NEWS
NHL Comes to Playstation as Sony Attempts to Best Microsoft on the Sports Front Fast Company 11.10.10
Sony signs up NHL as the battle for live sports events via gaming consoles continues.
Ralph Lauren to Stage “4D” Visual Spectacle on Madison Avenue Mashable 11.10.10
To celebrate the 10th anniversary of its $200-million-per-year U.S. e-commerce business and the launch of its e-commerce site in the UK, Ralph Lauren is staging a “four-dimensional” light installation on Wednesday night at its flagship locations in New York and London.
‘Due Date’ Product Placement: Subaru’s Sense Of Humor Brand Channel 11.10.10
Due Date has iPhones and Macbooks and Blackberries and Range Rovers, Even Dunkin’ Donuts – which is having a heck of a year after appearing in Kick-Ass, Paranormal Activity 2, Iron Man 2, The Town and Wall Street 2, – notches up a placement.
Why the 2011 ‘Social’ Super Bowl Will Break Digital Records AdAge 11.10.10
Here’s one of the first and potentially most important predictions for 2011: The mother of all TV-anchored events, the Super Bowl, will break all records for digital and social innovation. Go ahead, write that down and hold me accountable.
A Sly Campaign That Has Fun With the Product and the Form NYTimes 11.09.10
A campaign for Kahlúa, the coffee liqueur from Mexico, is taking an offbeat tack that is indicative of a change in how marketers speak with consumers.
Elf Yourself’ Returns Yet Again Media Bistro 11.10.10
OfficeMax and JibJab are bringing back Elf Yourself, which the parties claim is the most viral holiday site on record, entertaining/annoying 378 million people in over 50 countries since 2006. New updates, you ask? This time around, the holiday ditty includes pop locking (here’s to you, Afrika Bambaataa) and “surfer” dances.
Hulu CEO Lukewarm on Ad-Free Version NYTimes 11.10.10
Hulu chief executive Jason Kilar has said in the past that the online video site is considering a premium service that’s completely ad-free, but today at the NewTeeVee Live conference in San Francisco, he didn’t seem particularly enthusiastic about the idea.
Twitter and the Future of TV Mashable 11.10.10
Twitter’s Director of Media Partnerships Robin Sloan spoke Wednesday about the role of tweets in the television landscape at the NewTeeVee Live conference in San Francisco. Specifically, he focused on three key areas where he believes Twitter is having an impact on the television landscape: synchronous show tweeting, social viewing and new kinds of content.
How Conan O’Brien Beat Leno and Letterman: Social Media Fast Company 11.9.10
“I know what you guys are thinking: ‘Hey, it’s the guy from Twitter,’” joked Conan O’Brien, before launching into a mock-impression of his Internet fans. “Why am I doing that!” he began laughing. “Those people saved my ass! Talk about biting the hand that feeds you.”