Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.
BRANDED ENTERTAINMENT NEWS
How J&J, GE Have Overcome Branded Content AdAge 11.30.10
Brands have been in the content business for more than 50 years, but some of the biggest marketers in the world — including General Electric and Johnson & Johnson — are today finding that emerging media and digital platforms are dramatically changing the game in terms of how that content is distributed and how consumer conversations can be controlled.
Inspired by TLC’s long-running “A Baby Story,” the TLC.com web series “A Conception Story: Six Journeys to Pregnancy” — co-produced with the makers of the First Response pregnancy test — told the story of six women on the road to motherhood over a 10-episode arc.
Avon Launches Global Talent Competition Brand Channel 12.2.10
Avon ambassador Fergie yesterday kicked off Avon Voices, Avon’s first-ever global online singing talent search for women and songwriting competition (for men and women) in celebration of its 125th anniversary.
“What does it take to fly?” Donald Sutherland intones over lush black-and-white images of Boeing 747s, jet engines, captains and crew in the first TV spot of Wieden & Kennedy’s campaign for Delta Air Lines. It takes headwinds, apparently.
Gap Wants You to “Add to Foursquare” in New Online Ad Campaign Mashable 11.30.10
Gap and Foursquare’s love affair has taken a new turn this morning, with the retailer debuting an ad campaign featuring interactive “Add to Foursquare” buttons integrated within online ads.
News From the Advertising Industry NYTimes 11.28.10
Kraft Foods, Northfield, Ill., shifted the creative accounts for two brands, Jell-O and Cool Whip, from DraftFCB, Chicago, part of the Interpublic Group of Companies
Hulu Eyes Global Expansion Mashable 11.2.10
In an interesting move for the global online and entertainment markets, Hulu could soon move to expand internationally.
Foursquare TV Show In The Works Paid Content 12.2.10
You know you’ve made it as a technology service when Hollywood comes calling in hopes of developing a TV show. But this new deal between Foursquare and unscripted-TV producer Endemol USA sounds like there’s real potential.
Larry King Plans Comedy Tour Hollywood Reporter 11.30.10
Larry King will be steering his career in a new direction after signing off of his CNN show on Dec. 16: The longtime talk show host says he wants to do a comedy tour.