Monthly Archives: January 2011

TWEED Video of the Week: Young Steve Jobs Introduces the Macintosh

Having recently reviewed the news that Steve Jobs will be taking yet another sick leave from his post as Chief Executive Officer at Apple, I felt this video may be of interest.  From the early days of computer history, Steve Jobs has been integral in bringing technology and in turn entertainment and information to the world on a global scale.

From the original Macintosh Jobs released on January 24, 1984 (in video), to the modern day iPod, iPad, iPhone, iMac and Apple TV, it is astonishing to see Jobs receive a similar ovation then as he does now.  Through all of the Apple products, millions of consumers have been able to experience unprecedented levels of engagement that continue to be enhanced and facilitated by Jobs’ and Apple’s product and software innovations.  We in the entertainment and marketing industries must appreciate the technology that powers our creative, marketing and advertising efforts.  We hope Mr. Jobs gets better soon.

NYTimes Article “Jobs Takes Sick Leave at Apple Again, Stirring Questions”

What’s a Promercial?

What do you get when you run commercials to alert viewers about an upcoming product placement in a TV show?  Its called a “promercial” — a combination of a “promotion” and a “commercial.”

ABC premiered the first promercial for Diet Dr. Pepper to urge viewers to watch the January 5th episode of Cougar Town which included an integration with the brand. The promercials appeared during episodes of Desperate Housewives, The Middle and Modern Family.  They started out like network tune-in promotions for Cougar Town, outlining the plot for the upcoming episode, but then an announcer described Cougar Town as “unbelievably satisfying, like Diet Dr. Pepper.” The promercial was then followed by regular Diet Dr. Pepper commercials.

The integration also includes a webisode series called “Andy’s Dreams” on ABC.com featuring one of the characters from the Cougar Town show.  There will be six webisodes that premiere online to coincide with the TV show air dates.

Lauren Radcliffe, Director of Branded Entertainment for the Dr. Pepper Snapple Group, said that this deal – the first of its kind for the company – had been worked out with ABC during upfront presentations last year, and called it “an effective tool [to] get as many eyeballs as possible” onto the product placement.

Click here to view the promercial on Cougar Town’s page on ABC.com

Source: ABC, Dr. Pepper Create World’s First ”Promercial”

TWEED Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

BRANDED ENTERTAINMENT NEWS

Social Media Breeds Edvertorial WWD 1.20.11

Bold color may have been the new black on spring runways, but when it comes to the influx of designers creating branded content on the Web, editorial is the new advertising.

Amstel Light Selects JAGTAG to Power its First Mobile Marketing Campaign to Celebrate Burger Bash® 2011 PR Newswire 1.25.11

JAGTAG (www.jagtag.com), the U.S. leader in mobile 2D barcode advertising, today announced that it will launch the first mobile marketing campaign for Amstel Light…

Black Eyed Peas launch interactive video on iPhone ADVERBLOG 1.25.11

Maybe it’s because they wanted to give their fans something more, or maybe they just wanted to make sure fans have a reason to pay for their music.

ADVERTISING NEWS

Publishing, Without Publishers NY Times 1.16.11

Luxury brands have always advertised in the likes of Vogue, Esquire and

NATPE: People are Figuring Out How to Distribute Their Content Digitally — Jack Myers Jack Meyers 1.25.11

With this week’s annual National Association of Television Programming Executives (www.natpe.org) conference relocated from Las Vegas to Miami Beach, the event has taken on a more global flair. As one long-time attendee commented, “It feels more like MIP than NATPE.”

Facebook Turns the ‘Like’ Into Its Newest Ad AdAge 1.25.11

The ubiquitous “like” is currency for brands, and Facebook is giving them a new way to collect: an ad unit that shows up on the right-hand side of the screen it calls “sponsored stories.”

ENTERTAINMENT NEWS

MTV’s Naked Calculation Gone Bad NYTimes 1.23.11

Last week, my colleague Brian Stelter reported that on Tuesday, the day after the pilot episode of “Skins” was shown on MTV, executives at the cable channel were frantically meeting to discuss whether the salacious teenage drama starring actors as young as 15 might violate federal child pornography statutes.

OSCAR: Today’s Nominations By Studio Deadline Hollywood 1.25.11

PARAMOUNT earned a record 21 Academy Award nominations.  Includes 2 Best Picture nominations, for True Grit and The Fighter.

‘Jersey Shore’ to Shoot Season 4 in Italy Hollywood Reporter 1.25.11

Snooki and her fist-pumping pals are headed overseas.  MTV announced Tuesday that season four will shoot in Italy this spring. It is expected to air later this year.

Kevin Smith Sells Rights to Latest Film to…Himself!

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Kevin Smith premiered his latest movie “Red State” at the Sundance Film Festival on Sunday, January 24th. But it wasn’t the movie that caused the controversy this time. After the screening, he had announced that he would auction off the distribution rights for the film to the highest bidder. The bidding opened, Mr. Smith offered $20, and they proclaimed the film was sold.

But this wasn’t a joke. Mr. Smith started the hype for “Red State” in December when he blogged via Twitter that he wouldn’t talk to the press about the movie before the film festival. When the festival started, word got out that instead of waiting for distributors to bid on the film, he was going to auction off the film, which he did – to himself.

Declaring it the start of “Indie 2.0,” he will self-distribute the $4 million movie with his production company SModcast, advertised only by word of mouth. He plans to use Twitter, free press coverage and podcasts to generate interest in the film. “True independence is schlepping” the movie “to the people yourself,” he told the theater on Sunday night.

He plans to take the film and its stars on a month-long tour around the country. Screenings will start in NYC at Radio City Music Hall on March 5, with a total of 13 cities on the tour. He’s hoping for a national release on October 19 (coinciding with the 17th anniversary of the release of “Clerks”).

Mr. Smith has always been very savvy at knowing how to market himself directly to his fans, through his podcast and on Twitter where he has more than 1.7 million followers. Now here’s a way for him to build on his existing fan base to promote his movies directly to the consumers.

Now there are plenty of people who have been working on releasing their films this way, but these kinds of new distribution models have exciting potential for independent filmmakers.

You can argue that this was all a publicity stunt cooked up by Mr. Smith to generate buzz for a film that he knew would receive mixed reviews. But it starts to make you think beyond Mr. Smith and what would happen if another well-known or perhaps even more well-known filmmaker decides they want full control over how their films are distributed. That could have major implications on the landscape of film distribution.

And if you think that’s too far-fetched, why don’t you ask the record labels or Barnes & Noble what they think about that.

Video of the Week: The One Millionaire

If you want something bad enough, you have to ask for it.  Craig Rowin, a writer, performer and comedian who has written for outlets such as Comedy Central, Onion Sports Network and College Humor will on February 2nd, become a “One Millionaire”.  Rowin launched a YouTube video asking the following celebrities to pony up one million dollars: Lady Gaga, Warren Buffett, Nelson Mandela, James Earl Jones, and actor Will Smith’s kids.  If earned, Rowin was very brief and candid about what he would or would not do with the money.  “I don’t need it for anything specific, but I think it would be awesome.  I haven’t thought that through yet.  I might at least go on a trip to start.”

After receiving tens of thousands of views on YouTube, Rowin’s plea was answered.  Just another example of the power of YouTube, social media and overall going after your dreams.