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BRANDED ENTERTAINMENT NEWS
Social Media Breeds Edvertorial WWD 1.20.11
Bold color may have been the new black on spring runways, but when it comes to the influx of designers creating branded content on the Web, editorial is the new advertising.
Amstel Light Selects JAGTAG to Power its First Mobile Marketing Campaign to Celebrate Burger Bash® 2011 PR Newswire 1.25.11
JAGTAG (www.jagtag.com), the U.S. leader in mobile 2D barcode advertising, today announced that it will launch the first mobile marketing campaign for Amstel Light…
Black Eyed Peas launch interactive video on iPhone ADVERBLOG 1.25.11
Maybe it’s because they wanted to give their fans something more, or maybe they just wanted to make sure fans have a reason to pay for their music.
Publishing, Without Publishers NY Times 1.16.11
Luxury brands have always advertised in the likes of Vogue, Esquire and
NATPE: People are Figuring Out How to Distribute Their Content Digitally — Jack Myers Jack Meyers 1.25.11
With this week’s annual National Association of Television Programming Executives (www.natpe.org) conference relocated from Las Vegas to Miami Beach, the event has taken on a more global flair. As one long-time attendee commented, “It feels more like MIP than NATPE.”
Facebook Turns the ‘Like’ Into Its Newest Ad AdAge 1.25.11
The ubiquitous “like” is currency for brands, and Facebook is giving them a new way to collect: an ad unit that shows up on the right-hand side of the screen it calls “sponsored stories.”
MTV’s Naked Calculation Gone Bad NYTimes 1.23.11
Last week, my colleague Brian Stelter reported that on Tuesday, the day after the pilot episode of “Skins” was shown on MTV, executives at the cable channel were frantically meeting to discuss whether the salacious teenage drama starring actors as young as 15 might violate federal child pornography statutes.
OSCAR: Today’s Nominations By Studio Deadline Hollywood 1.25.11
PARAMOUNT earned a record 21 Academy Award nominations. Includes 2 Best Picture nominations, for True Grit and The Fighter.
‘Jersey Shore’ to Shoot Season 4 in Italy Hollywood Reporter 1.25.11
Snooki and her fist-pumping pals are headed overseas. MTV announced Tuesday that season four will shoot in Italy this spring. It is expected to air later this year.