TWEED : January, 2011

Archive for January, 2011

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In case you missed Mashable’s, “YouTubes Most-Viewed Ads of 2010″, take a look at some of the these viral video ad sensations.

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It’s that time of the year again.  The Consumer Electronics Show (CES) begins tomorrow, January 6th in Las Vegas, Nevada.  Some of last year’s trends included 3-D televisions, e-book readers and the thought that Apple might become a cable company.  It’s safe to say the anticipated trends…

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This week Morgan Spurlock’s new film gets its first look and Pepsi signs with X Factor.

Sundance 2011 First Look: Morgan Spurlock’s ‘The Greatest Movie Ever Sold’ Slash Film 12.28.10

Pepsi ‘signs £35m US X Factor Deal’ Digital Spy 12.21.10

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Catering to an audience that thrives on knowing what no one else knows, and having what no one else has, luxury marketers face the daunting task of reaching people at scale while retaining the air of exclusivity that defines their brand.  Particularly in the digital space, brands struggle to protect their luxury credentials within a system that is inherently democratic.  The rise of more sophisticated technology and more diverse media outlets has brought the dilemma into high relief in the case of the fashion industry.

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