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BRANDED ENTERTAINMENT NEWS
Sundance 2011 First Look: Morgan Spurlock’s ‘The Greatest Movie Ever Sold’ Slash Film 12.28.10
One of the movies which immediately caught my eye when looking at the line-up for the 2011 Sundance Film Festival is Morgan Spurlock’s new documentary The Greatest Movie Ever Sold. Spurlock shot to fame at the 2004 festival with his feature doc Super Size Me, and has since produced two seasons of the underrated reality cable series 30 Days.
Buick Launches a Branded Entertainment Web Series PlaceVine 12.23.10
FremantleMedia Monday announced the launch of a new branded entertainment Web series called re:discover – The Soul of Your Favorite Cities, created for Buick and distributed by MSN.
Pepsi ‘signs £35m US X Factor Deal’ Digital Spy 12.21.10
The US version of X Factor has reportedly landed a £35 million ($54m) product placement deal with Pepsi Cola.
Facebook Poses Serious Threat to Google Ad Week 1.3.11
Facebook poses a serious threat to Google’s Web traffic and revenue dominance. And Google needs to respond by aggressively targeting the mobile search ad market. This is according to a report issued on Monday (Jan. 3) by J.P. Morgan analyst Imran Khan.
Dunkin’ Donuts, America’s all-day, everyday stop for coffee and baked goods, today launched a new multi-million dollar integrated advertising and marketing campaign that celebrates its guests’ dedication and passion for Dunkin’ Donuts coffee.
Sears Enlists Bloggers to Build Consumer Electronics Buzz Mashable 1.3.11
In an attempt to earn some credibility in the consumer electronics category, Sears has enlisted some top CE bloggers for the Sears Blue Blogger Crew, which is making its debut by chronicling CES on behalf of the retailer.
Imax Rakes in Record $546 million in Global Box Office Hollywood Reporter 1.3.11
Toronto-based Imax on Monday said it raked in a record $546 million in global gross boxoffice for traditional 35mm movies it digitally re-mastered during the year to December 31, 2010, doubling the $270 million in global boxoffice it achieved in 2009.
OWN Goal: Will Oprah’s Biggest Bet Pay Off? Brand Channel 1.3.11
Oprah Winfrey ended 2010 as Hollywood’s highest-paid entertainer (earning $315 million last year, according to Forbes), and started 2011 by venturing on her OWN – the name of her much-ballyhooed, Discovery-backed 24/7 cable network.
TV Viewing Continues to Edge Up NYTimes 1.2.11
Historians may someday note with wonder that by the end of 2010, at least six cable television shows were about auctioneers and pawnbrokers. And all were considered successes by their respective channels.