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New Version of Justin Bieber Film Heading to Theaters With 40 Minutes of New Footage The Hollywood Reporter 2.21.11
Jon Chu, creator of LXD and director of Never Say Never, just announced that he will be re-cutting the already released movie to incorporate fan’s feedback. The updated director’s fan cut will contain 40 minutes of new footage and will be released in 3D only.
YouTube Goes Hollywood NBC News 2.21.11
According to New York magazine’s Vulture site, YouTube is talking to agents about paying celebrities to start their own channels on the site.
N.F.L. Labor Dispute Plays Out on Twitter NY Times 2.21.11
Houston Texans right tackle, Eric Winston, uses social media to justify a complaint against the players union filed last week by the N.F.L.
Facebook Cracks ComScore US Ad Survey Top 10 for First Time PC World 2.22.11
With more than 150 million unique visitors in January, Facebook grabs a spot in ComScore’s Ad Focus survey of the top 10 U.S. sites and advertising networks.
Smartphones turn bar code squares into sales tools USA Today 2.21.11
Tech experts believe the 2-D codes are on their way to becoming marketing and sales tools as ubiquitous as Facebook or texting.
Start Spreading the News: Walmart Could Take NYC AdAge 2.21.11
If Walmart can make it here, perhaps they can make it anywhere. Perhaps this time one of the earth’s largest retailers will get the foothold in New York it’s sought for decades.
BRANDED ENTERTAINMENT NEWS
Britney Spears’ ‘Hold It Against Me’ Video Criticized for Too Many Product Tie-Ins The Hollywood Reporter 2.18.11
“Featuring Sony flat-screens, bottles of her own perfume and shots of a dating Web site, the singer’s latest offering is practically an “infomercial,” snipes one critic.
Advertisers Bring On The Glam For Oscar Forbes 2.22.11
Unilever’s Dove, J.C. Penney and online deals site LivingSocial.com are all launching new campaigns this Sunday during ABC’s broadcast of the 83rd Annual Academy Awards.
LEVI’S / REAR VIEW GIRLS Contagious Magazine 2.22.11
A hidden camera in a pair of jeans not only captured the eyes of numerous viewers around Los Angeles, the video received more than 5.5 million YouTube views over the weekend.