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ENTERTAINMENT NEWS
Oscars Launches Live Streaming to Attract Younger Viewers Ad Age 2.7.11
It’s an Oscar first! For the first time in 83 years the Oscars will have a tagline. What will the catchphrase of the Oscars be? “Your Invited” to find out as they expand the red carpet access virtually.
Read the MPAA’s Big Lawsuit Against ‘Cyberlocking’ Site Hotfile
The Hollywood Reporter 2.8.11
Hollywood “declares war” against cyberlockers in attempt to put an end to the millions of TV shows and movies that are stolen from numerous websites.
Olbermann Said to Be Going to Current TV NY Times 2.7.11
After his quick depart from MSNBC, Obermann announced today that starting this Spring he will be the chief news officer for Current TV (Co-founded by former Vice President Al Gore).
ADVERTISING NEWS
Updated: Super Bowl XLV Breaks the Record Books AdWeek 2.7.11
“The airing of Super Bowl XLV, the Post Game Show and Glee goes down in the record books as Fox’s most watched night of prime time ever, as well as Fox’s highest rated night historically among adults 18-49.”
T-Mobile Offers All Phones for Free This Weekend Mashable 2.8.11
T-Mobile is giving away phones this Friday and Saturday (February 11th and 12)! Its true, sign up for a new two-year contract this weekend and get a free phone…however, the offer does exclude the Verizon iPhone.
The Secondary Market for Daily Deals Heats Up Mashable 2.8.11
Groupon and LivingSocial continue to skyrocket with their daily deals, but it’s the websites that allow you to resell those deals that are creating a new wave in the market.
BRANDED ENTERTAINMENT NEWS
AOL’s Bet on Another Makeover NY Times 2.7.11
AOL buys the Huffington Post and its 26 millions users in effort to become a content company for more than $300 million-cash.
HTC Puts $40 Million In Gaming Co OnLive; Will Launch a Tablet At MWC? Paid Content 2.8.11
Less than 24 hours after announcing that it would pay $48.5 million to buy mobile video specialists Saffron Digital, it has announced one more strategic move into content services: it is investing $40 million into cloud-based, gaming-on-demand provider OnLive.
Conan O’Brien Lampoons Groupon Super Bowl Ad Mashable 2.8.11
Groupon CEO Andrew Mason uses the company blog to justify his Super Bowl ad that late night comics continue to parrot.
