TWEED Video of the Week: Britney’s Product Placement

In her newly released four-and-a-half-minute music video, Britney Spears features her own personal fragrance Radiance, Make Up Forever eye-shadow, Sony electronics, and the dating website PlentyOfFish.com which was said to be the only paid placement.

According to a New York Times article, “Plentyoffish.com, has made a name for itself by engaging in one of the more traditional forms of branded entertainment: paying to have itself placed in scenes in music videos.

“With revenue from record sales declining, bands, singers and other artists can make money by integrating products into their performances.” However, “the line between what is the right amount of brand integration and what is too much is a fine one.”  Take a look at “Hold it Against Me” and let us know what you think.

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