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ENTERTAINMENT NEWS
Indian Entertainment Biz Grows 11 Percent to $14.5 Billion Over 2010: Report The Hollywood Reporter 3.22.11
The Indian media and entertainment industry registered a growth of 11% over 2010 to touch 652 billion rupees ($14.5 billion) according to a report by industry body Federation of Indian Chambers of Commerce and Industry and consultants KPMG India.
Charlie Sheen Kisses Jimmy Kimmel During Surprise Appearance The Hollywood Reporter 3.22.11
Charlie Sheen made a surprise appearance on ABC’s Jimmy Kimmel Live on Monday during an interview with Mark Cuban.
RATINGS RAT RACE: ‘Dancing With The Stars’ Down, Slew Of Shows Hit Lows Deadline 3.22.11
The season premiere of ABC’s Dancing with the Stars (5.1/15 in adults 18-49, 22.3 million viewers) was down 20% from the March premiere last year to rank as the show’s lowest-rated spring premiere since Season 2 in 2006.
ADVERTISING NEWS
Japanese Delegates Stay Home but Japan Is AdFest’s Big Winner AdAge 3.22.11
Two-thirds of the Japanese delegates skipped Asia’s premier advertising show last weekend in Thailand, but Japanese agencies still managed to dominate the 14th Asia Pacific Advertising Festival.
Burger King and Crispin Split After Seven-Year Run AdAge 3.18.11
In the wake of a marketing shakeup and new ownership at Burger King, the fast-food chain and its lead creative shop, MDC Partners’ CP&B, are splitting up. The move comes after a more than seven-year partnership.
Facebook “Likes” More Profitable Than Tweets Mashable 3.17.11
Eventbrite announced Wednesday that an average tweet about an event drove 80 cents in ticket sales during the past six months, whereas an average Facebook Like drove $1.34.
US Open Becomes The First Ever Fully Integrated Foursquare Sporting Event PSKF 3.21.11
Sony Ericsson and Foursquare collaborate to make the US Open the first ever fully-integrated Foursquare sporting event.
The Ken Doll Turns 50, and Wins a New Face NY Times 3.21.11
Mattel is bolstering awareness of Barbie’s companion – who celebrated his 50th birthday using social networks like Facebook and Twitter and a series of just-completed webisodes in which wholesome-looking young male contestants vied to be the new face, literally, of the soon-to-be redesigned boyfriend.
The Brands of Windsor BrandWeek 3.21.11
For the moment, Prince William and Kate Middleton are more than the world’s most famous betrothed. They’re the most effective piece of brand marketing machinery we’ve seen since Sarah Palin prompted a rush on Kazuo Kawasaki No. 704 rimless glasses.
