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Kirstie Alley, Maksim Chmerkovskiy Fall on ‘Dancing With the Stars’ The Hollywood Reporter 4.05.11
Kirstie Alley and Maksim Chmerkovskiy took an unexpected tumble while performing the rumba on Dancing With the Stars on Monday night.
Filling the Oprah Void Ad Week 4.04.11
Oprah Winfrey’s exit in May might not be the end-of-days scenario for the syndication upfront many predicted when she announced last year that her daytime juggernaught was ending.
Analysts Predict Studios’ Premium VOD Plans Will Have Limited Impact The Hollywood Reporter 4.05.11
A niche product in search of a market. That is how Piper Jaffray analyst James Marsh describes studios’ plans for a $30 premium VOD service that would beam films into satellite and cable TV homes 60 days after their theatrical release.
GOP Uses Social Media to Respond to Obama 2012 Campaign Launch Mashable 4.05.11
If the Republicans’ response to President Obama’s campaign launch Monday is any indication, social media will play a major role in the 2012 election.
Hyping what it calls National Hiring Day on April 19, McDonald’s today launches an ambitious campaign to recruit a whopping 50,000 people to its already-massive workforce of 600,000. The push aims to recast McJob — a derogatory slang for a low-paying, dead-end job — into a desirable employment opportunity.
Apple Airs First iPad 2 TV Ad Mashable 4.05.11
The spot, by long-time Apple ad agency TBWA\Media Arts Lab, is consistent in style with past “The Product Is Hero” ads from Apple. In fact, it’s very similar to Apple’s first iPad ad, which broke last year during the Academy Awards telecast. Like the latest iPad 2 ad, it featured a close-up of a finger launching new apps by touching the device’s screen.
BRANDED ENTERTAINMENT NEWS
Ogilvy & Mather Worldwide CEO Miles Young began his keynote with a manifesto about people. Today they can easily talk back, making them your critics, your cynics. But they are also your contributors, and above all, they are conversationalists.
Twitter Considering Facebook-Style Pages for Brands Mashable 4.05.11
The initiative, which Marketing Magazine reports is being lead by Twitter CEO Dick Costolo and President of Revenue Adam Bain, is to give brands their own space on Twitter – a page they could point to and use to deliver content, while encouraging Twitter users to follow them.
American Express to Receive First MIPTV Brand of the Year Award Product Placement News 4.05.11
As part of the MIPTV 2011 Branded Entertainment Summit, the global financial services company American Express has been selected to receive recognition for its commitment and innovation in the field of branded entertainment.