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YouTube To Stream Royal Wedding Live Mashable 4.19.11
YouTube plans to live stream the wedding of Britain’s Prince William and Catherine Middleton on April 29, the online video service announced Tuesday.
Beijing International Film Festival to Feature Documentary Competition The Hollywood Reporter 4.19.11
Just days ahead of the start of the First Beijing International Film Festival, organizers announced on Tuesday an additional part of the program, a contest for Best Documentary Short called “See the world through films.”
Festival de Cannes Reveals Jury Members The Hollywood Reporter 4.19.11
Robert De Niro will be joined by A-list goodfellas at this year’s Festival de Cannes with fellow jury members set to include Jude Law, Olivier Assayas and Uma Thurman, the festival announced on Tuesday.
Facebook Courts Ad Agencies With New Site Mashable 4.19.11
In an attempt to build relationships in the advertising industry, Facebook revealed Facebook Studio, a “place to celebrate innovation, creativity and effectiveness” on the platform.
Most Marketers Plan to Increase Social Media Spend This Year Mashable 4.19.11
An overwhelming number of marketers consider social media to be integral to their strategies this year, and 70% plan to increase their social media budget by more than 10% this year, according to a poll from Effie Worldwide and Mashable.
At the end of 2010, the leader of one of the world’s largest media agencies inquired of me on behalf of the CMO of a brand we all know: “Our client wishes to shift $100 million dollars of spend into online and mobile video advertising tomorrow can it or even should it be done?”
BRANDED ENTERTAINMENT NEWS
Sofia Vergara, David Beckham Goof Off for Diet Pepsi AdWeek 4.19.11
There’s been a lengthy lead-up to this new Diet Pepsi spot starring Modern Family’s Sofia Vergara and soccer star David Beckham.
Procter & Gamble and Walmart’s Family Movie Night partnership, which launched this time last year on NBC, has proved so successful that they have announced five further family-friendly productions for this year. Research indicates that families across America want more entertainment options that are family-oriented so they can sit down and watch TV together as a group
Nokia Gets Exclusive on NFC-Enabled Angry Birds Game Mashable 4.19.11
The company disclosed on its blog Tuesday that a new game, Angry Birds Free With Magic, contains 20 levels, 15 of which can only be activated by touching your near field communications-enabled phone with another NFC phone.