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Lady Gaga To Donate $1 Million via Crowdsourced Charity Contest Mashable 4.26.11
Whatever people may say about Lady Gaga, she has been a positive influence in the philanthropic world. And now she has partnered with the Robin Hood Foundation to launch two Facebook contests to support the New York-based charity, which benefits the poor and homeless.
Network’s Successful Social Campaign Aimed at Reaching 500,000 Likes Is a Milestone for the Industry. In the brave new world of social TV, viewers get rewarded for liking a show with — what else? — more show.
HOW TO: Follow the Royal Wedding Online Mashable 4.26.11
It will be easy enough to follow along on TV with nearly every major news network running of hours of coverage ahead of the wedding which takes place at 10 a.m. BST (9 a.m. GMT, 2 a.m. PT, 5 a.m. ET). There are, however, plenty of options for getting your Royal Wedding fix online.
Coca-Cola’s Recycled Pop-Up Store PSFK 4.26.11
During the Passover holiday, Coca-Cola Israel launched its unique pop-up store for recycled products. In a central location in Tel Aviv, the Israeli marketing agency, Promarket created the concept and decided it would be an appropriate time for increasing awareness around environmental renewal and sustainability.
Yahoo Snaps Up Social TV Service IntoNow AdWeek 4.26.11
IntoNow is based on an iPhone app that can “hear” and detect the television show a user is watching and “check in” to the program, much in the way Foursquare allows users to check in to physical locations. Reports have twelve-week-old company worth as much as $30 million.
The Spot: Call of the Wild AdWeek 4.26.11
Japanese agency builds a giant xylophone to pitch a cell phone. This abstract and artful Japanese cell-phone spot, which will surely be among the most discussed and awarded ads of 2011, drew its inspiration from a single product feature: the wooden casing around the Touch Wood SH-08C handset.
BRANDED ENTERTAINMENT NEWS
Tiffany Puts a Lock On It BrandChannel 4.26.11
Tiffany’s new collection expands its signature lock motif in a new jewelry line that ranges from $80 to $6,000. The new shoot, styled by red carpet power stylist Estee Stanley, also marks a departure from Tiffany’s more traditional campaigns, such as the recent “True Love Grows.”
Coca-Cola Open Happiness Campaign Keeps on Rolling BrandChannel 4.26.11
Coca-Cola’s Open Happiness campaign that launched with a musical splash during American Idol in 2009 has taken its message on the road with a CLIO award-winning Happiness Machine with a sense of humor; a Happiness Truck, dispensing soft drinks and fun items in Brazil and beyond; and a Happiness Store, offering convenience and smiles (also in Brazil).
Morgan Spurlock’s take on product placement, “POM Wonderful Presents: The Greatest Movie Ever Sold,” may have struggled at first to attract sponsors, but its marketing woes are officially over.
SOCIAL MEDIA & TECH NEWS
Vevo Now Available in the UK Mashable 4.26.11
Before, UK users could only access limited Vevo content through YouTube, but now they will be able to check out music videos, original series, live events, etc. through VEVO.co.uk or via VEVO mobile (including Android, iPhone, iPod touch and iPad). UK users can also create playlists (Vevo will be providing a Royal Wedding playlist, naturally), favorite videos and share those vids though Facebook and Twitter.
As expected, Facebook has launched its group-buying effort in five cities today, including Dallas and San Diego.
Groupon Wannabe PeopleDeals Pitches Improved Dealmaking AdWeek 4.26.11
PeopleString, a two-year-old startup which manages a social media-centric affiliate program, has launched PeopleDeals, a group coupon product which employs what the company claims is a unique, proprietary sharing technology. Discounts get better the more they are shared.