Monthly Archives: May 2011

TWEED Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.


Coachella Expanding to Two Weekends in 2012 The Hollywood Reporter 5.31.11

Festival organizers will attempt to produce two identical festival weekends with the same lineups.

Simon Cowell Attracts Almost 11 Million for ‘Britain’s Got Talent’ Return The Hollywood Reporter 5.31.11

The live semi-final drew almost 11 million viewers, with fans tuning in to see Cowell on air for the first time in the series, on a show broadcast just hours after he announced that Cheryl Cole would not be presenting X-Factor UK.

NBC’s ‘The Voice’ Gets Post-Super Bowl Slot Deadline 5.31.11

After speculation that NBC’s breakout hit The Voice may land the post-Super Bowl slot in February, NBC made it official today. Given its midseason launch, the singing competition appeared the leading contender for the biggest annual series showcase.


Twitter Launches Follow Button for Websites Mashable 5.31.11

Twitter has launched a Follow button, enabling users to subscribe to the Twitter feeds of companies and individuals directly from their websites with a single click.

Move Over Cable, Mobile Internet Usage At Home Is Growing PSFK 5.31.11

Around 7% of UK households, or 1.5m of the total 21.3m, use mobile devices exclusively to connect to the internet, and a total of 3.6m, or 17%, used mobile broadband for internet access, according to new research by communications regulator Ofcom.

Heineken And Union LA’s 6-Pack Packaging PSFK 5.31.11

Beer maker Heineken and clothing retailer Union LA have partnered with six blog platforms to create a unique packaging design for Heineken-themed t-shirts.


Celebrity Apprentice has most product placements in prime time Product Placement News 5.31.11

In the past month, Celebrity Apprentice had more product integrations than any other prime time show.  The Trump-made program beat out even American Idol, according to statistics from Nielsen.

Universal Pictures To Make Branded Virtual Goods PSFK 5.31.11

Universal Pictures is bringing items from its movies into the virtual world. It has teamed up with Virtual Greats, an online platform that enables copyrighted, branded material to be sold on social networks and virtual games.

After Hearst Acquisition, iCrossing Moves Into Branded Content AdAge 5.31.11

One year after Hearst bought iCrossing, we are now seeing evidence of the publishing giant’s influence on the digital agency. ICrossing is launching a content unit, Live Media Studio, dedicated to producing blogs, interviews, tips, videos and infographics for brands.


Apple’s Cloud Officially to Be Called iCloud, What Will It Entail? NY Times 5.31.11

Apple set the agenda for its World Wide Developers Conference, set to start next week in San Francisco. In a bit of a surprise move, Apple said that its new cloud initiative would be part of the topics of discussion and that it would indeed be named iCloud.

Alaska Airlines Replaces Flight Manuals With iPads Mashable 5.31.11

Last week, Alaska Airlines announced its intentions to replace pilots’ 25-pound paper flight manuals with iPads by mid-June. Alaska Airlines is the first major domestic airline to do so. The initiative will “enhance flight safety, improve efficiency and protect the environment,” the company believes.

Unlocking the Value of the Checkin: What’s Next for Location Apps Mashable 5.31.11

While Twitter lets us tell the world what we’re doing, and Foursquare lets us tell the world where we’re doing it, a new generation of apps and checkin services now lets us tell the world what brand we prefer to do it with. We can grab online deals based on our location and send out what amounts to a Tweet-sized roll call of our recreational choices.

TWEED Video of the Week: Ad Vision with Doug Scott

By: Mel Carson, Microsoft

Welcome to the 14th video in our Ad Vision series of interviews leading up to Cannes Lions 2011!

During a recent trip to New York, I had the honor of meeting with Doug Scott, President of OgilvyEntertainment.  Given his expert view and experience, I asked Doug to share insight into branded entertainment, how digital is shaping consumer experiences, and where he finds creative inspiration.

He also reveals two of his favorite examples of how groundbreaking digital tools have been used to very successfully drive consumer engagement.

To view more videos as they are released, keep an eye on our Cannes Lions microsite and follow us on Twitter using the hashtags #AdVision and #CannesLions.

We hope you enjoy the Ad Vision series. We’d love to get your thoughts, so do join the conversations either below with a comment or on Twitter.

TWEED Flashback


Oprah Taping Final Show Ever Today The Hollywood Reporter 5.24.11

“We’re ready. She’s ready. :-) ” Tweets her executive producer Sheri Salata.

Ashton Kutcher’s ‘Two and a Half Men’ Contract Is Only One Year The Hollywood Reporter 5.23.11

Ashton Kutcher, who is replacing Charlie Sheen on Two and a Half Men, has signed only a one-year contract to co-star on the show, the Wall Street Journal reported, citing sources.

‘Saturday Night Live’ Delivers Highest Rated Finale in Seven Years The Hollywood Reporter 5.23.11

The 36th season finale of Saturday Night Live – featuring Justin Timberlake and Lady Gaga – was the highest metered-market household average for an SNL season-ender in seven years.


This Bud Light’s Really for You, With a Write-On Label AdWeek 5.24.11

For a limited time, Bud Light is pimping a new label that lets you write on your bottle with a key, coin or any pointy thing.

Google Mashes Up Fan Videos for Lady Gaga Spot AdWeek 5.23.11

Google’s “The Web is what you make of it” campaign for its Chrome browser is churning out a truly impressive series of spots. The latest is the one below, starring Lady Gaga-with a message not unlike Google’s earlier entry in Dan Savage’s “It get better” initiative.

AOL Seeks Heidi Klum’s Advice in Million-Dollar Content Deal Ad Age 5.24.11

AOL began publishing its content partnership with fashion model Heidi Klum today, AOL’s latest celebrity acquisition and a key part of CEO Tim Armstrong’s strategy to attract more female readers.


Joe Jonas Touts Solo Career as Acuvue Brand Ambassador Brandchannel 5.24.11

Joe Jonas discusses why he’s launching a solo career, above, to inspire kids to apply to for a one-day celebrity mentorship in Acuvue’s new contest aimed at teens.

Justin Bieber: The Perfume, the Commercial, the iPhone App Brandchannel 5.24.11

The commercial for Justin Bieber’s new perfume, Someday, shows the tween idol floating in zero gravity with a model. There’s also a free iPhone app, including a countdown to the perfume’s June 20th release, in the Apple app store.

Meet Your Next Social Network: A Toyota PSFK 5.23.11

Toyota Motor Corp and have decided to create a social network where vehicle owners can become “friends” with their cars and get friendly, tweet-like reminders for maintenance checks and other alerts.


YouTube Extends Plans for Ads Before Videos NY Times 5.23.11

In the early days of online video, commercials that appeared before viewers could watch clips, known as preroll, got “thumbs down” from most computer users. That attitude seems to have softened more recently, a change of heart that Web giants have noticed.

Video Sharing App War Heats Up: BlipSnips Adds Twitter Integration & Geolocation Mashable 5.24.11

The social video sphere grows ever wider Tuesday with the introduction of BlipSnips 2.0, an updated TechStars-incubated mobile app that puts the focus on sharing and tagging experiences.

Mango Smoothie: Microsoft Eases Group Messaging With New Windows Phone Brandchannel 5.24.11

Boasting more than 500 new features when it becomes available in “early fall,” the fruity-named mobile OS augments its current Facebook integration with LinkedIn and Twitter apps, and adds local search and groups functionality that aims to make wireless communication smarter and easier.

TWEED Video of the Week: “Harriet’s Hello”

To celebrate the sources of inspiration in our everyday lives, Ogilvy is running a competition.

The brief? To create a film under 4 minutes long about inspiration.

The prize? A trip to the Cannes Lions International Festival of Creativity.

Being a naturally inspired bunch, OgilvyEntertainment has entered a film into the competition.

“Harriet’s Hello” is about the most basic form of inspiration there is: other people.

Coming home to find an attractive new roommate has moved in, our French hero is inspired to try and overcome his difficulties with the letter ‘H’ (a phantom consonant for the French) in order to say “hello” to Harriet.

Watch the film here:

We launched the film by extending a special invitation to all the Harriets in Ogilvy to have a first peek.  We have also been handing out leaflets with QR codes linking to the video and calls to action in tiny babysitter strips at the bottom.


To keep the discussion going, we’ve created a blog asking the question ‘what inspires you’ and an accompanying twitter handle: @HarrietsHello.

So tweet us or leave a comment in our blog telling us who inspires you and what they’ve inspired you to do.  Whether its your 4th grade art teacher who inspired you to try and be the next Jackson Pollock, or whether it was a really terrible roommate, who inspired you never, ever to use Craiglist again.  Whoever it was, we’re interested.

And for even more sources of inspiration check out Ogilvy’s Create or Else YouTube channel.