This week Google launches its music service and Lady Gaga & Zynga Found GagaVille.

Google Music Is (Finally) Here Mashable 5.10.11

Lady Gaga & Zynga Found GagaVille Mashable 5.10.11

Advertising to the masses has become increasingly difficult in the age of the multi-screen user. Engaging potential consumers with a brand poses a unique challenge to companies who know their audience is probably interacting with 2 or 3 pieces of technology at once.

Land Rover’s recently released interactive film to promote the brand’s metro 4X4 vehicle:

By, Amy Soloway

Time Warner Cable was the 2011 signature media sponsor of the Tribeca Film Festival.  Through the sponsorship, TWC had the opportunity to activate at the following festival events: Drive-In, ESPN Gala & After Party, ESPN Sports Saturday and host a private screening of ESPN Sports Film “Catching Hell.”

The goal for TWC was to create memorable engagements for the consumer and that they did.  They maximized their sponsorship benefits in an engaging and interactive manner on-site, and provided an inside look to Directors, Artists and Talent through VOD content captured throughout the event.  TWC once again demonstrated to their customers that they bring them closer to the things they love.

This week Bin Laden’s Death Sparks a Record 12.4 Million Tweets Per Hour.

Bin Laden’s Death Sparks Record 12.4 Million Tweets Per Hour Mashable 5.02.11