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Lady Gaga to Perform at Cannes Film Festival The Hollywood Reporter 5.10.11
Lady Gaga will be showing her poker face in Cannes this year. The singer will present a live concert Wednesday on Canal Plus’ “Le Grand Journal,” which has set up a stage at the event.
How 3D Is Fueling the International Box Office Deadline.com 5.10.11
Titles like “Kung Fu Panda 2″ and “Pirates 4″ aim to capitalize on the popularity of the technology, which helped international grosses climb 30% over the past five years.
Google Music Is (Finally) Here Mashable 5.10.11 At long last, the worst-kept secret in the music industry has been confirmed: Google has launched its music service.
Facebook Now Pays Users 10 Cents To Watch Certain Ads Mashable 5.06.11
Facebook introduced a program Thursday that offers consumers a financial incentive to watch ads on the site.
LocalResponse Eyes Big Brands With Full-Service Check-In Advertising NY Times 5.10.11
LocalResponse, a company that lets businesses monitor and respond to check-ins, today announced the launch of its service for agencies and brands. The company initially rolled out the service to local merchants just two weeks ago.
BMW Launches eBay Store PSFK 5.10.11
The company becomes the first automotive manufacturer to open an official store on the auction site.BMW announced yesterday that it will start selling car parts and accessories directly to the owners, from an eBay store.
BRANDED ENTERTAINMENT NEWS
Lady Gaga & Zynga Found GagaVille Mashable 5.10.11
Two social media heavyweights – Lady Gaga and Zynga – will partner for GagaVille, an offshoot of FarmVille.
Carnival Cruise Lines Sets Sail with Live Nation BrandChannel 5.10.11
Leisure travel may have taken a hit during the recent recession, but that hasn’t stopped cruise lines from building bigger, more extravagant ships. Carnival Cruise Lines just debuted its new European cruise ship, Carnival Magic, and is taking 2012 reservations for its new Carnival Breeze.
Range Rover Evoque Contagious 5.05.11
The next phase in the Pulse of the City project, Range Rover’s promotional vehicle for its flashy city-dwelling Evoque model, is a fully interactive choice-based film created by Brooklyn Brothers London with award winning director Nick Gordon.
SOCIAL MEDIA & TECH NEWS
YouTube Relaunches Rentals, Revamps Site for Pro Content NY Times 5.10.11
YouTube is adding 3000 new movies to its library of VOD rentals. The site is also rolling out a new look for serialized and other forms of professionally produced content, a step that should help to bolster the audience of shows produced by YouTube’s partners.
HBO Go Mobile App Gets More Than 1 Million Downloads in First Week The Hollywood Reporter 5.10.11
HBO co-president Eric Kessler says “Game of Thrones” will be an early attempt at creating exclusive HBO Go windows, and he argues any negative effect on DVD sales from broader availability of HBO content will be negligible.
No Printer Required: First Paperless Daily Deal Service Launches Mashable 5.10.11
Gaming platform SCVNGR has teamed up with American Express and Levi’s to create the first paperless daily deal redemption system.