TWEED Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

ENTERTAINMENT NEWS

Coachella Expanding to Two Weekends in 2012 The Hollywood Reporter 5.31.11

Festival organizers will attempt to produce two identical festival weekends with the same lineups.

Simon Cowell Attracts Almost 11 Million for ‘Britain’s Got Talent’ Return The Hollywood Reporter 5.31.11

The live semi-final drew almost 11 million viewers, with fans tuning in to see Cowell on air for the first time in the series, on a show broadcast just hours after he announced that Cheryl Cole would not be presenting X-Factor UK.

NBC’s ‘The Voice’ Gets Post-Super Bowl Slot Deadline 5.31.11

After speculation that NBC’s breakout hit The Voice may land the post-Super Bowl slot in February, NBC made it official today. Given its midseason launch, the singing competition appeared the leading contender for the biggest annual series showcase.

ADVERTISING NEWS

Twitter Launches Follow Button for Websites Mashable 5.31.11

Twitter has launched a Follow button, enabling users to subscribe to the Twitter feeds of companies and individuals directly from their websites with a single click.

Move Over Cable, Mobile Internet Usage At Home Is Growing PSFK 5.31.11

Around 7% of UK households, or 1.5m of the total 21.3m, use mobile devices exclusively to connect to the internet, and a total of 3.6m, or 17%, used mobile broadband for internet access, according to new research by communications regulator Ofcom.

Heineken And Union LA’s 6-Pack Packaging PSFK 5.31.11

Beer maker Heineken and clothing retailer Union LA have partnered with six blog platforms to create a unique packaging design for Heineken-themed t-shirts.

BRANDED ENTERTAINMENT NEWS

Celebrity Apprentice has most product placements in prime time Product Placement News 5.31.11

In the past month, Celebrity Apprentice had more product integrations than any other prime time show.  The Trump-made program beat out even American Idol, according to statistics from Nielsen.

Universal Pictures To Make Branded Virtual Goods PSFK 5.31.11

Universal Pictures is bringing items from its movies into the virtual world. It has teamed up with Virtual Greats, an online platform that enables copyrighted, branded material to be sold on social networks and virtual games.

After Hearst Acquisition, iCrossing Moves Into Branded Content AdAge 5.31.11

One year after Hearst bought iCrossing, we are now seeing evidence of the publishing giant’s influence on the digital agency. ICrossing is launching a content unit, Live Media Studio, dedicated to producing blogs, interviews, tips, videos and infographics for brands.

SOCIAL MEDIA & TECH NEWS

Apple’s Cloud Officially to Be Called iCloud, What Will It Entail? NY Times 5.31.11

Apple set the agenda for its World Wide Developers Conference, set to start next week in San Francisco. In a bit of a surprise move, Apple said that its new cloud initiative would be part of the topics of discussion and that it would indeed be named iCloud.

Alaska Airlines Replaces Flight Manuals With iPads Mashable 5.31.11

Last week, Alaska Airlines announced its intentions to replace pilots’ 25-pound paper flight manuals with iPads by mid-June. Alaska Airlines is the first major domestic airline to do so. The initiative will “enhance flight safety, improve efficiency and protect the environment,” the company believes.

Unlocking the Value of the Checkin: What’s Next for Location Apps Mashable 5.31.11

While Twitter lets us tell the world what we’re doing, and Foursquare lets us tell the world where we’re doing it, a new generation of apps and checkin services now lets us tell the world what brand we prefer to do it with. We can grab online deals based on our location and send out what amounts to a Tweet-sized roll call of our recreational choices.

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