By: Mel Carson, Microsoft
Welcome to the 14th video in our Ad Vision series of interviews leading up to Cannes Lions 2011!
During a recent trip to New York, I had the honor of meeting with Doug Scott, President of OgilvyEntertainment. Given his expert view and experience, I asked Doug to share insight into branded entertainment, how digital is shaping consumer experiences, and where he finds creative inspiration.
He also reveals two of his favorite examples of how groundbreaking digital tools have been used to very successfully drive consumer engagement.
We hope you enjoy the Ad Vision series. We’d love to get your thoughts, so do join the conversations either below with a comment or on Twitter.