Press release for international Paris, June 7, 2011

Ogilvy & Mather Paris and Perrier: alluring web followers to turn up the heat in latest provocative multimedia global rush, LE CLUB .

Ogilvy Paris and Perrier captures and cleverly unveils its dramatic story in a series of shorter and increasingly hotter videos  staged to be released based on the number of web visits.  As if the first of the 6 videos is not already hot enough, like a real party, stuff gets crazier and sexier as the night, and videos, goes on!

This week’s VOW was just shared by our very own Matt Doherty.  This video comes to us via “Mindrelic” on Vimeo where he writes: I recently spent a little over a month hotel hopping in Manhattan (March 12th to April 29th) shooting time lapse. These clips were pulled from over an hours worth of footage”  Hope you enjoy this artistic visual Manhattan experience.

On Tuesday, June 14, 2011 the UJA-Federation of New York’s Digital Media and Marketing Divisions will honor Tim Armstrong, Chairman and Chief Executive Officer of AOL and Jack Haber, VP of Global Advertising & Digital of Colgate-Palmolive.  For more information and to make reservations, contact Jon Marcus at 212-836-1153 or marcusj@ujafedny.org.  Mention ‘OgilvyEntertainment’ for a special package.  For more information on UJA-Federation, please visit their website at www.ujafedny.org.

AD AGE: “Agencies Sound Off on How Clients Should Improve”

Receptive Clients at ANA Conference Asking for More Feedback

Doug Scott, president of Ogilvy Entertainment: The Need For Blended Pricing, Embracing Co-Ownership of Ideas. It’s time we found a “way to measure beyond clicks and impressions,” and it’s necessary for clients to push Nielsen and media agencies to work on getting to a solution that more realistically measures integrated campaigns and marketing platforms. Mr. Scott would also like to see clients permit agencies to allow ideas to extend beyond an ad campaign, and let the agency and partners realize the financial upside from licensing, merchandising or exploiting the ideas in other ways.

Continue reading and see what the other experts said…

OgilvyEntertainment would like to invite 12 of our loyal readers to be our guest at ELEVATE: Online Video Advertising Summit, taking place in New York City, Tuesday June 7, during “Internet Week.”

The first 12 readers to RSVP by emailing Ogilvy.Entertainment@ogilvy.com will receive a complimentary ticket!!! ($595 value)

For more information, please visit http://www.elevateconferences.com/june2011/.