TWEED Flashback

Great minds think alike, right? TWEED Flashback is helping minds connect by scouring the web once-a-week for any and all relevant entertainment, branded content and industry stories. Get a heads up and stay in the know with TWEED Flashback.

ENTERTAINMENT NEWS
Glenn Beck Starts His Own Paid Online Network
Mashable 06.07.11
Glenn Beck, who is planning to leave the Fox News Channel at the end of this month, has started his own online network, GBTV, which will charge a monthly subscription fee.

ABC Confirms Katie Couric Show
Variety 06.06.11
Long-awaited talk show pact calls for anchor to contribute to ABC News.

‘Modern Family’, ABC Lead Nominations for Inaugural Critics’ Choice Television Awards
Deadline 06.06.11
The Broadcast TV Journalists Association, the recently launched offshoot of the Broadcast Film Critics Association, just announced nominations for its inaugural Critics’ Choice Television Awards. Fueled by Modern Family , which led the series field with 6 nominations, including best comedy series, ABC topped all networks with 16 nominations.

ADVERTISING NEWS

A Direct Approach to Disaster Relief From Procter & Gamble
NYT 06.02.11
Procter & Gamble, the consumer goods giant, is taking the unusual approach of providing disaster relief directly.  Days after the tornado, two of the company’s brands, Tide and Duracell, arrived with their own specially equipped trailers and crews, which set up in a Wal-Mart parking lot in Joplin.

PBS Plans Promotional Breaks Within Programs
NYT 05.30.11
PBS officials told member stations at its recent annual meeting in Orlando that beginning this fall, the Wednesday science series “Nature” and “Nova” would contain corporate and foundation sponsor spots, promotional messages and branding within four breaks inside the shows, instead of at the very beginning and end.

Are Video Games Now More Sophisticated Than Movies?
PSFK 06.03.11
The appearance of pioneering new adventure game LA Noire has reignited a debate among gamers and film lovers which has been bubbling under for years.

BRANDED ENTERTAINMENT NEWS

Oscar-Nominated Directors Russell and Aronofsky Compete for Cash
Brand Channel 06.07.11
Russell has teamed with the top-shelf booze brand to put together with Brooklyn band Alberta Cross for a new campaign called “Gentlemen, This is Vodka.” But he’s not the only one. Oscar-nominated director ( Black Swan) Darren Aronofsky has followed up his Academy nom with his own ad.

GM Extends Tentpole Strategy with the X-Factor Deal
Brand Channel 06.06.11
A bigger brand story demands a bigger audience and a bigger canvas.  And now GM has opted for yet another big-marketing gambit: a major sponsorship of The X Factor , Simon Cowell’s American Idol competitor that will begin airing on FOX this fall.

Oliver Peoples’ Product Placement Time Machine Visits Gregory Peck
Brand Channel 05.31.11
Sunglasses brand Oliver Peoples is a favorite of celebrities and a staple of onscreen product placement. It’s most recent high profile role was on the face of Bradley Cooper in the Hangover sequel.  Now the brand is doing a little product placement revision, and putting itself onto the face of one of Hollywood’s most iconic actors in one of Hollywood’s most iconic movies.

SOCIAL MEDIA & TECH NEWS

Taking the Customer From Check-In to the Checkout Line
NYT 06.05.11
A new feature from Meebo is trying to bridge the gap between check-ins at brick-and-mortar locations and online deals by allowing users to check into Web sites.

Rules of Engagement, From the NBA Social Media War Room
FastCompany 06.03.11
While bored traditional sports reporters wait for quotes from the megastars, the NBA’s elite social media team finds images, videos, and moments that take followers up close and behind the scenes of the Finals. We follow–literally–the social media masters during before, during, and after the action to watch how it all works.

Microsoft Brings Live TV to XBox
MediaPost 06.06.11
Microsoft made a strategic move Monday, announcing at the Electronic Entertainment Expo (E3) in Los Angeles it would integrate its search engine Bing into the company’s entertainment console, Xbox 360.

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