YouTube Wants Long-Form Content Variety 06.18.11
Google-owned YouTube is on the hunt for premium longform content, whether movies it can buy or original series it can finance, in hopes of packaging them into a more channel-centric structure than the site currently provides.
Oscars Shakes Up Best Picture Nominees Rules The Washington Post 06.15.11
Putting an emphasis on quality rather than quantity, the Academy Awards shook up the best picture category again. The Academy of Motion Picture Arts and Sciences announced late Tuesday night that it had approved a change in the nomination process that will allow between five and 10 best picture nominees. On the recommendation of its Board of Governors, the number of the category’s nominees will be dictated by the voting.
PBS, ‘Bold’ Win Big at Daytime Emmys Variety 06.19.11
CBS soap “The Bold and the Beautiful” won four Daytime Emmys to lead all programs in the ceremony Sunday at the Las Vegas Hilton. PBS was the overall Daytime Emmy champ with 14 total awards, all of which – including eight for “Sesame Street” – came during Friday’s presentation of craft and other categories. Boosted by eight overall awards for “General Hospital,” ABC was next with 13 total awards (10 on Friday), followed by CBS with 12 overall (five on Friday).
Magazines Host Parties, and Introduce Some Brands NYT 06.16.11
AS traditional media become increasingly willing to try the nontraditional, magazines are exploring ways to promote themselves and brands sold by their advertisers.
HTC Tries on Google Goggles for New Ad Campaign Mashable 06.20.11
HTC is taking a step beyond QR codes with its new ad campaign for the Sensation 4G. Consumers can interact with the ads using Google Goggles.
Users of Microsoft’s popular Xbox Kinect gaming console will soon be able to use voice and motion commands to interact with advertisements while they are playing their favorite game or watching a video.
BRANDED ENTERTAINMENT NEWS
Is That Eau de CBS I Smell? Net Soap Inspires Cosmetics Line AdAge 06.20.11
Jabot Cosmetics has been a bustling concern for years, even though the average person has been unable to sample its wares or buy any of its products. That’s changing, however, as Jabot, a fictional marketer that exists solely in the storylines of CBS’s long-running “Young & the Restless,” turns actual marketer and takes on the likes of L’Oreal and Maybelline.
Splat! Biff! Nike! Product Placement Comes to the Comics Brandchannel 06.17.11
When most people read comic books, it’s an escape from reality. But to those in search of connecting with their own desirable demographic – specifically, guys in their 20s – that doesn’t mean a whole lot. And so, product placements have come to the comics world. And the advertisers involved are not small potatoes.
Diet Coke to Launch Branded Entertainment Site Product Placement News 06.17.11
Diet Coke is launching a fashion channel with the help of Yahoo UK. The site will be hosted under Yahoo Lifestyle. “Style It Light” will feature fashion news, style galleries, reviews, fashion advice, and interactive content. Each segment will be integrated with product placements from Diet Coke.
SOCIAL MEDIA & TECH NEWS
Long-Awaited Facebook iPad App Close to Launch AdWeek 06.17.11
The New York Times reports that Facebook is finally planning to release an iPad app in the coming weeks. The free app, which has been “carefully designed and optimized for the tablet,” has been in the works for almost a year, going through several design iterations, and is now in the final stages of testing, according to sources.
How ‘The Voice’ Uses Twitter to Raise Ratings The Hollywood Reporter 06.20.11
If The Voice twisted the TV talent show formula, it damn near revolutionized the use of social media in the live viewing experience.
Pose 2.0: Fashion Hauls Meet Crowdsourcing PSFK 06.20.11
Enter Pose 2.0, a new social site which allows users to upload their finds to the site to then be “loved” or shared by others on the network. Free to download for iOS from the iTunes App Store, Pose’s platform allows users to showcase their style finds through photos, geo-tagging, Twitter and Facebook sharing, and also provides a place for brand, price, and store location info.