A Red Bull movie? Paint me blue, red, and gold – this can only mean one thing: For the brand, for the audience, and for the film – they’re going to be (insert Samuel Jackson inflection here) ”like three little Fonzies. And what’s Fonzie like? That’s right…he’s cool.”
Barbados, known for its hot sauce, ancient caves, surfing and gorgeous resorts, is now also known for Rihanna, and everyone is all about her!
Each week OgilvyEntertainment counts down the top 10 industry happenings that made us do a double take and set tongues wagging in the office. From show-stopping bombshells to juicy tidbits, we’re rounding up the coolest, weirdest, scariest, funniest and most mind-blowing items of the week. Catching up on the week’s entertainment, branded content and industry-related adventures in 30 words or less? Now that’s like getting hit by the awesome train.
These four disparate artists came together to produce a new track for Converse in their Brooklyn studio, “Rubber Tracks,” which offers open recording sessions to those who sign up.
Sounds crazy, but it’s REALLY catchy and…
it’s BRANDED entertainment!
http://play.converse.com/blog/2011/08/16/im-a-goner/
Last interesting mash-up from Converse was in November last year,…
By now you’ve likely heard that Disney’s much-anticipated big-screen adaptation of The Lone Ranger starring Johnny Depp has been put on hold, owing to spiralling budget estimates in the order of a projected $250m cost. Perhaps they should have talked to a few brands to bridge the gap? In 1928 Merita Breads brought The Lone Ranger’s stirring radio adventures to the South for the first time. Then in 1949, Merita again became the first advertiser in the South to sponsor a network television program when it helped beam the broadcast version of the show too. Perhaps their existing marketing budget wouldn’t cover the big screen version but surely their PR company should be having some opportunistic fun with this? Perhaps one of them could call Director Gore Verbinski and offer to put some more bread on the table?
