What do Matt & Kim, Soulja Boy, & Andrew W.K. Have in Common?

These four disparate artists came together to produce a new track for Converse in their Brooklyn studio, “Rubber Tracks,” which offers open recording sessions to those who sign up.

Sounds crazy, but it’s REALLY catchy¬†and…

it’s BRANDED entertainment!


Last interesting mash-up from Converse was in November last year, with Bernard Sumner, Hot Chip and Hot City — “Didn’t Know What Love Was” — also a solid track…

Interested to see if they can rally this into an actual campaign (more frequent collaborations, more buzz).

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